As the largest broadcasting company by revenue in the world, Comcast Corporation is an American mass media company that also provides internet and telephone service in addition to cable service to residential and commercial customers in 40 states.
Company's humble beginning can be traced back to 1963, when Ralf J. Roberts and his two business partners, Daniel Aaron and Julian Brodsky, purchased American Cable Systems - a small cable operator in Tupelo, Mississippi (Comcast Corporate). With only 5 channels and 12,000 subscribers at that time, the company grew over the years to eventually serve 47 million customers in 2015 and a revenue of $68.775 Billion (Comcast Financials).
For the purpose of this paper we will focus on the internal and external
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In addition, they also have warehouses and other Comcast facilities all over so they can further maximize the efficiency of their operations. Their facilities around the country have installed, or are in the process of installing, equipment to bundle unused cardboard for recycling. As a result of this, their warehouses have significantly reduced waste.
Outbound Logistics (Primary Activities)
The company operates a large fleet of commercial vehicles in the United States and majority of these vehicles are hybrid-fueled vehicles. The fleet of vehicles consists of more than 6,300 hybrid and flex-fuel vehicles, which allows them to reduce their gasoline dependency by 60,000 gallons which contributed to a 25% decrease in greenhouse gas emissions in 2011 alone.
Marketing & Sales (Primary
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These practices also extend to their vendors who are required to be in compliance with all laws relevant to environmental protection, occupational health and safety, resource conservation, hazardous waste transportation, toxic substances, water pollution, and clean air, among others. (need reference)
Firm Infrastructure (Support Activities)
The flexibility and robustness of Comcast's cable infrastructure play s a very important role in the growth and continuing success of the company. As nation's largest video, high-speed internet, and phone provider, they serve their 21.7 million residential customers via their Xfinity brand. (need reference) In addition, the company is ranked 46th on Fortune 500 and 3rd in the telecommunications industry. (need reference)
Human Resource Management (Support Activities)
Comcast understands the importance and value of well individuals in the IT field. At one they used to give summer internships, but later on created Comcast University, where they have training programs, management training, and other programs that allow individuals to reach their full potential (need reference). They also offer tuition reimbursement for employees that are in