Company G Marketing Plan

Marketing Strategies and Implementation

Marketing Strategies
Company G strives cultivate new products within its product line while being innovative and expanding into new horizons. Listed Below, are the marketing strategies that Company G will employ to successfully complete each area of the 4 area of the marketing mix-product, price, place and promotion.
Product Strategies o Develop a team to research and investigate possible competition. o Cultivate a highly innovative team that will collaborate and engineer new product features to continually stay ahead of the competition. o Designate a group that will reach out to customers at different points in the purchase process to collect data, including data on post-purchase satisfaction surveys.

This is marked down by 29.29% from its retail cost. This will drive holiday sales and end the year strong.

Explanation of Strategies
The G-Brew is full of cutting edge technology that will catch the eye of any tech-savvy individuals. Marketing through social media, launching initially in online and then high end retailers in the tech-capitals helps capture the target consumer. After the initial launch, moving into the national market will skyrocket sales and allow ease of purchase. The multiple sales will also draw attention and allow those who may not have purchased it online during the previous sale to still cash in on the sale price in-store.
Marketing Implementation
The Marketing Implementation Plan below will assist in executing the marketing strategies noted above.
Product Action Plan
Tactic Due Date Responsible Party
Create internal tracking system for comparable competitive products, to include their release dates & advanced features. Week 2 Research and Development Manager
Develop incentive program for marketable product improvement within the engineer and product enhancement team Week 4 Human Resource

Week 1 Executive Management
Develop email marketing to promote sale pricing at online and brick-and-mortar locations during their specific promotional times. Week 1 Marketing Manager
Research the top 20 tech companies in the US and what cities they have physical sites in. Week 3 Marketing Assistant

Monitoring Procedures
The task instruction is to describe the specific actions that will be taken to measure the progress towards the objectives identified in the plan. Each monitoring procedure should identify the frequency at which the monitoring will be done (e.g., weekly, monthly, quarterly).
To learn more about monitoring, please utilize the “Course Search” feature using the keyword “monitoring.”
To monitor the marking plan and product launch successfully, Company G will be following the subsequent activities listed below.
Monitoring Activity Due Date/Frequency Responsible Party
Review of customer satisfaction data and customer service feedback to ensure maintained quality service Quarterly Customer Research Team Lead
Audit of monthly expenses and sales to estimate profit Monthly Accounting