Budweiser And Johnny Walker Ads

Did you know the Pilgrims landed at Plymouth Rock because they were about to run out of beer? In America drinking is embedded in our culture, whether we realize it or not. Americans drink to celebrate, socialize and relax. Alcohol is prevalent New Year's Eve, football games, and even at times kid's birthday parties. While Americans speak ill about drugs, alcohol is allowed a pass in our society. Not only is alcohol overlooked in our society however, there is also an optimistic view towards drinking. We glorify drinking with music, Wine Down Wednesday, and ads. Budweiser and Johnnie Walker utilize ads to exploit their brands to the public. With the differential use of ethos, pathos, and logos Budweiser and Johnny Walker sell alcohol to their target audience.

Budweiser was introduced to America 1876 as an American-style pale by Carl Conrad & Co. Of St. Louis Missouri. Selling over 80 markets world-wide, Budweiser has become one of the largest selling beers in the United States. Budweiser has earned their way to the top with persuasive ads that sell to the American public. Since Budweiser is one of Americas top selling beers, their ads reflect the American culture extremely well. In the printed ad from Budweiser, that was published 1962, it illustrates three white males closely to one another, by the fire place in a warm cabin, with Budweiser on each one of their hand. This illustration builds on ethos because each of the gentleman are wearing collared long sleeve shirts, with Khakis which exemplify the target audience of professional looking white