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Comparing Kilbourne's Views On Advertising And Women

504 Words3 Pages

1. Advertising is teaching young girls and women that there is a certain way they can express their sexuality. Advertisement often display women and young girls as perfect. For instance, magazines often display images of women that are flawless, so they are usually thin with a perfect smile and skin. Images that are in the media are showing women and girls that if they need to be they to be young and perfect. In addition, media and advertisement show females they need to be sexually available. For instance, certain image capture women with their legs open or they are wearing little to no clothing. These images teach women they should be sexually available at all times, because it is more appealing. Advertisement and media can be harmful to …show more content…

Jean Kilbourne’s argues that women are often sexualized and objectified with contributes to women experiencing violence. Women are being sexualized in advertising, because women are exposed in images. For instances, some images focus on women being nude and showing various body parts. Advertisement use women's bodies to sexualize and expose them. Furthermore, some advertisement sexualized women by putting them in certain positions. Namely, having women pose on them on their knees, crawling, licking their fingers, and touching themselves. In other words, women are displayed in sexual positions. In addition, Kilbourne's argument explained how women are turned into objects in certain images. For instance, some images display women as chairs, tables, and food. In other words, women are no longer viewed as human beings they are being viewed as objects. Advisement capture women during various things and they look like they are enjoying themselves, so people believe that is what women want. People began to sexualize and objectify women, because they think women like it. However, these images are contributing to violence against women, because people are expecting women to react a certain way. People are associating the advertised images with all women, so they began to treat them like objects and believe they are sexually attracted to

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The correlation between sexual violence and objectification of women is obvious; When men strip women of their qualities that make them human, they are left to just an anatomy. This allows possible sexual predators and abusers (who typically already possess cognitive disorders) to [mentally] justify their crimes by viewing the women as inanimate objects, simply there for their own pleasure. However, decreasing the amount of graphic content of women shown on public television could reduce the rates of this sexual violence. Men fail to interact with the opposite sex following the obvious social norms when the women of this country are seen as less than people, but as sex

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