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Essay On Objectification And Dismemberment

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Objectification and Dismemberment Within Society The Oxford Dictionary defines dismemberment as “The action of cutting off a person’s or animal’s limbs.” Although gruesome sounding, this quote clearly encompasses dismemberment in the media. Dismemberment is often found in advertising, where features of a person are cropped out of an image, utilizing only certain parts for the ad. A male body can be dismembered by showing only his biceps while other parts of his body are shadowed or cut out completely. On the other hand, female bodies are commonly dismembered to focus on the breasts, waist, or legs. Objectification is an idea quite predominant in the feminist movement. It can be roughly defined as the seeing and/or treating of a person, typically female, as an object. Like dismemberment, it’s also frequently found in advertisements. This paper will explore the widespread “acceptance” of objectification and dismemberment in both men and women, and the often barbaric impact it has on todays youth. Dismemberment is a move often pulled in ads sneakily. Most will not think twice …show more content…

Sexual objectification is the viewing/treating as a woman (or man, although much less common) as nothing more than a sex object, or “a thing to have sex with”, stripping her of her ability of have emotions, or any feelings for that matter. Objectification theory is a central and key concept in the third wave feminist movement. In the first advertisement (Figure 3), singer Katy Perry is objectified by having her breasts used as a way to sell Popchips, which, evidently do not involve breasts. Furthermore, the second advertisement (Figure 4) exhibits a far more extreme version of objectification. The woman modeling here is used only for her body, and all indications of her being a living human being are removed. “[They are] no longer a person with feelings and ideas and interests and family and love. [This] person is an object” (Glanville,

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Dehumanization leads to objectification. Dehumanizing a person would make that person objectified. Kilbourne explains how women are objectified and that is caused by advertisements. Women are presented as objects for men’s pleasure. In most ads, women are seen in positions that take away their dignity and self worth.

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Women are often simply reduced to legs, breasts, or a vagina. This is done to for two reasons, the first being to show men and women that women are not as important as men. It’s done to establish that the sum of a woman is not greater than her parts. Another reason to do it is to exploit men’s attraction to women. Men objectify women, women objectify women, and advertisements objectify women.

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This not only gives men a reason to abuse the female body image. It also creates a sense of awe for the woman as it create insecurities... When opening up the newspaper the first image you see is of a topless woman with a quote saying “DELICIOUS DANNI” (pg.3). Through the lexicon used it connotes that women are ‘pieces of meat’ therefore dehumanising the woman for a sexual object, for them just to admire. This links in with otherness as it amplifies the male expectation of women’s bodies.

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This form of objectification is often used as a means to appeal to men's sexual desires in order to promote and attract consumers, because marketers still latch onto the old “sex sells”, or so it would seem (Rowland, 2016). Music videos, magazines, fashion commercials, are all channels through which women are exploited and put out to be headless objects isolated for their bodies solely for sexual pleasure and viewing purposes. Rowland explains that although this charade may allure and trap most men, this is not the case for women. Emma Rooney cites in The Effects of Sexual Objectification on Women's Mental Health, “the sexual objectification of women is a driving and perpetuating component of gender oppression, systemic sexism, sexual harassment, and violence against women”. Jessica Vanlenti writes in ‘Worldwide sexism…Women’, that researchers from The University of Missouri-Kanas and Georgia State found these forms of objectification to be linked to women’s psychological distress, and are leading causes of suicide among young adolescent women.

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“Turning a human being into a thing, an object, is almost always the first step toward justifying violence against that person” (Kilbourne,278). When advertisers continuously use women as sex objects in order to sell their products they begin to form the mindset that “all women, regardless of age, are

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As stated that “the substitution of a fetish object or turning the represented figure itself into a fetish so that it becomes reassuring rather than dangerous” (Mulvey 490), she relates to the fetishistic looking, in which women can be seen as curiously and admirationaly look on; or it is considered as a bust to look fetish/ desired. But Mulvey proved impotent how women can get out of this suffering. She wonders “how to fight the unconscious/ structured like a language, [...] while still caught within the language of patriarchy?” (Mulvey 484).

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