Stereotyped Image Of Women Research Paper

Changing the concept of women’s beauty in advertising For many years, the advertising industry has projected a stereotyped image of the woman, exposing her as an object of sale, rather than a human being. In the last few decades, many commercials designed to target women, promoted totally unrealistic "beauty" standards that were impossible for women to have, using photoshopped images of supermodels to establish that standard of beauty and inciting women to reach that beauty standard. But that has begun to change, in recent years many companies have started to change the concept of beauty they had before with respect to women, and they have dedicated advertising campaigns to try to eradicate the stereotypes society has over women, creating

One commercial that called my attention was “Beauty on your own terms”, launched on June 2016. As Dove describe it on their YouTube page, “somewhere along the way, it has become the norm to judge women based on their appearance and use their beauty against them. With the #MyBeautyMySay campaign we feature stories of amazing women who stood up for their own beauty”, the company tries to change the stereotype that society has about judging women by her

People like Jean Kilbourne that critics companies that promote a dangerous stereotyped image of women on their commercials and advertisements. Although some companies have started to change their conception and view of women’s image, there is still some others that still hold and promote the traditional harmful stereotypes, projecting in advertising (and, the media) a picture of the women very illusory and artificial.

Some advertisements promote stereotypes of beauty that are unrealistic and impossible to reach. When they’re targeting women, they present a photo of a young, thin, and beautiful woman with blond hair and Caucasian features, and then, they sell it to women as the standard that every woman should reach. But the truth about this image is it is digitally altered to make it look more attractive, so when women tries to reach that standard, it becomes almost impossible to get it. This bring as consequence serious problems such as low self-esteem because they don’t look that beautiful; but also, it brings problems in women’s health such as eating disorders trying to get a thin body. As Jean Kilbourne pointed out on her book Deadly Persuasion when critiquing the advertising techniques used on women’s magazines, she