include a lifetime of free shipping from Amazon, a free Amazon Echo and Kindle Fire and 50% off all purchases for the next 10 years.
6. Premiums: This is a tangible reward for a particular act, usually purchasing a product or visiting the point of purchase. Premiums are a type of incentive that work by adding value to the product. Two types of premiums are direct and mail. Direct premiums award the incentive immediately, at the time of purchase. Mail premiums require the customer to take some action before receiving the premium.
For our Amazon campaign, we will include a free $50 Visa gift card with all purchases that are placed throughout the year on specific days of our choosing.
7. Specialties: This option presents the brands name
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Public relations programs sometimes employ advertising as a way to create corporate visibility or strengthen relationships with its various stakeholders audience. The primary uses of advertising are house ads, public service announcements and corporate advertising. Advertising includes house ads, which is an ad for use in its own publication or programing. Another aspect of advertising I PR could be public service announcements or PSA's. These are ads for charitable and civic organizations that run free charge television or radio or in print media. However, getting donated time and space is not easy. There is also corporate advertising, which is when a company focuses on its corporate image or viewpoint. PR also includes Publicity. This is moving away from controlling messages, consider the various tools and techniques used by media relations specialties to get publicity in the news media on behalf of a company or brand. Media relations is often times seen as the most important core competency for PR professionals. A key aspect of publicity in PR would be news releases or Press releases. These are primary mediums used to deliver public relations messages to the various external media. There are also video news releases or VNR's. These contain video footage for a television newscast. There is also a pitch letter, which offers ideas for feature stories, which are human interest stories rather than hard news announcements. Publicity also includes press conferences, which is an event at which a company spokesperson makes a statement to media representatives. Media tours, which is a press conference on wheels. Public relations tools also include publications. Organizations may provide employees and other publics with pamphlets, booklets, annual reports, books bulletins, newsletters and others. There is also the tool of online videos such as YouTube content. Companies are using YouTube to reduce cost and