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Spin Sucks Definition Of Public Relations

389 Words2 Pages
There are multiple definitions for the term Public Relations. PRSA and other companies have their own way of explaining public relations and what their occupation is. On the Spin Sucks website about professional development for public relations and marketing pros, writer Gini Dietrich compares what people think of public relations to what people in the industry really do. Most the public sees it as only media relations, but that’s only the tip of the iceberg. Public relations specialties include content marketing, social media, public affairs, special events, internal communications, and community relations. According to PRSA, “public relations is a strategic communication process that builds mutually beneficial relationships between organizations
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