Home Depot and Lowe’s are two of the major home improvement retailers in the United States. They are known for their extensive range of products and services for professional contractors and DIY enthusiasts. Social media is a crucial element in Home Depot and Lowe’s marketing and communication strategies as it allows them to connect with customers, promote products and build brand loyalty.
One of the first ways people look into a company and their purpose is through its website. Home Depot and Lowe’s websites inform consumers of the wide range of home improvement products and services such as appliances, tools, outdoor equipment, and more. The extensive product catalogs provide detailed product information, pricing, and availability around
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Both companies regularly post updates, promotions, and engaging content such as DIY videos as a way to interact with their audience. They focus on creating visually appealing and informative posts to generate interest in their products and the company as a whole. For example on March 9, 2023, Home Depot posted a photo on Facebook of a beautiful dining room with some of the captions being: “Add an instant upgrade to your home with a new ceiling fan!” and a link to the Home Depot products (see Appendix 1). Lowe’s and Home Depot ran several advertising campaigns to promote their products and services. They utilized a mix of paid ads and sponsored content from influencers to reach a wider audience and increase sales. During Women’s History Month, Lowe’s ran a campaign on their social media to highlight women involved in DIY and home improvement projects. An example is from March 13th, in which Lowe’s collaborated with Amanda Steijlen and Gabby Dolechek on a video to showcase their hard work with home projects (see Appendix 2). Currently, Home Depot is running a Spring campaign with creative images and videos to inspire viewers to embark on their home improvement journey. Recently, Home Depot posted on Instagram a video of an influencer, Anastasia Markova, setting up a table for a spring party using Home Depot products (see Appendix 3). The post included a catchy caption with hashtags like, #Garden Party, #SpringParty, and