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Conagra Company History

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In 1919, ConAgra started life under the name of Nebraska Consolidated Mills (NCM), when Alva Kinney collected four of that region’s diverse grain mills (ConAgra Foods advertising profile, 2014). So the business continued and endured for the next 30 years, notwithstanding a divergence into Alabama in the 1940s, when this firm launched a new mill. Early in the 1950s, NCM expanded their business to include an instantaneous cake mix and commenced to commercialize it beneath the brand name Duncan Hines. In 1956, Duncan Hines was traded to Procter & Gamble. Therefore, NCM branched out into animal feed and later into poultry processing (ConAgra Foods advertising profile, 2014). In 1971, this business changed its name to ConAgra and also enlarged …show more content…

This acquisition affected a major switch in direction from the more volatile world of food wares and drew more stability to the business (ConAgra Foods advertising profile, 2014). By regenerating Banquet, Harper expanded by adding almost 100 new product lines in two years and then continued to acquire other declining food businesses, including Armour Meats and Foods (from Greyhound), the Del Monte frozen foods division of Nabisco, and Singleton Seafood. During that period, Harper create a new style by making around 60 different purchases with the result of a tremendous increase of the company's size by almost 700% (ConAgra Foods advertising profile, 2014). Relating to a rapid growth of chicken businesses and an increase in demand from food restaurants, likewise, the company proceeded into the meat business by acquiring Pork Packer Swift & Company, Monfort Beef, and EA Miller (ConAgra Foods advertising profile, …show more content…

It also announced that this organization acquired Marie Callender's brand and National Pretzel Company. The same year was the first human and social step to fight against child hunger by making a partnership with Feeding America (Our Company History Timeline, 2015).
On November 27, 2012 ConAgra declared that they acquired Ralcorp for approximately $4.95 billion (Our Company History Timeline, 2015). After making this big deal, ConAgra became the largest private-label packaged food business in the United States. On July 14, 2014, ConAgra proclaimed that they purchased the TaiMei Potato Industry Limited, a potato processor in Shangdu, Inner Mongolia. However, this step augmented ConAgra Lamb Weston operations in a market that has rising demand for frozen potato products (Our Company History Timeline,

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