Company Introduction
Before starting the Callaway Golf Company, founder Eli Callaway cultivated his business knowledge in the textile and wine industry. His business flourished, and Callaway’s winery was eventually sold in 1981 for $9 million. That same year, the entrepreneur told INC Magazine his future sights were on the golf industry (encyclopedia jrank).
The following year, Callaway invested $400,000 for a 50% stake in Hickory Sticks USA golf company. After this purchase, the company was renamed Callaway Hickory Stick. Callaway Hickory Stick originally produced clubs with steel cores and hickory coverings. The business was so small and geographically located in 1982 that in the beginning, Eli Callaway would sell clubs out of the trunk of his Cadillac. One year later, the Callaway purchased the other half of the company for an additional $400,000 where he became the sole owner.
In 1985, Callaway moved his golf club
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In the following decade, with the help of computer aided design and production at the Carlsbad facility, Callaway Golf Company took off.
Notable advanced in technology and production led to iconic products throughout Callaway’s history. According to (Pomona EDU) after its introduction of the Core S2H2 club design for irons, company sales increased from $4.8 million in 1988, to $10.4 million in 1989.
In 1991, Callaway introduced the “Big Bertha Driver.” This club took the world by storm according to the 1991 official Callaway annual report. With it’s innovate wide design; it became the leading driver of the Senior Tour, one of golf’s most prestigious tournaments. That year, sales reached a staggering $133 million. Its next major feat was the introduction of the Big Bertha titanium clubs in 2000. According to the investor reports from 2000, the increase in net sales to $831 million was due to the popularity of the new