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Contrast Analysis Of The Financial Report Of Dollar General And Dollar Tree

314 Words2 Pages
After a discreet analysis of the financial reports of Dollar General and benchmarking them with its competitor, Dollar tree, we settled on the conclusion that lending money to Dollar General would be of low-risk to the lending institution. We reached this consensus by analyzing various profitability, liquidity and solvency ratios for Dollar General in comparison to Dollar tree and its ability to maintain these ratios over time. For example, Dollar General ‘s increase in return on assets reflect the effect of 75% of U.S. population being within 5 miles of a Dollar General by the end of fiscal 2017. By establishing stores in close proximity to its customer base it increases customer loyalty, trip frequency and takes away from larger discount
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