ipl-logo

Golden North Ice Cream: Contribution Analysis

783 Words4 Pages

Contribution analysis
Contribution Analysis Total Revenue
$500,000
Cost of good sale
$250,000
Advertising and Promotion expense
$100,000
Shipping
$100,000

$50,000

Number of Unit sold
$10,000
Contribution Margin per Unit
$5

Assume that a company sells 10,000 product for total revenue of $500,000 with the cost of good sold of $250,000, Advertising and Promotion expense of $100,000 and cost of shipping is $100000.
So the contribution margin per product is ($500,000 – $250,000 – $100,000 - $100,000) / 10,000,Then the result of contribution margin is $5.00 per product. To reach a sell revenue at $500,000.The company need to sell 100,000 unit.

Financial objective
Base of financial funds of the company are from the owner and shareholder of company ,plus the total revenue and profit of Golden north ice cream.In the future ,Golden North might be register into stock exchange for get more financial to expand it company.
6.0 RECOMMENDED MARKETING STRATEGY 14
6.1Target Markets
Golden north ice cream target market is a Household Consumers at the range of 18 to 35 year old, which are including teenagers young adult and Parents with young children .As this group of customers are usually consume product in this area such as ice cream ,pie or cake.So that would be …show more content…

So our product can access to every part of the country as well. Moreover, we might add an online shopping for customer to purchase order online .According to Thai people also spending time for shopping online which it make them comfortable. We can provide a delivery order with minimum purchase or charge for

Show More
Related
681 Words | 3 Pages

Figuring out your target market is a very important first step to figuring out a new marketing strategy for a company. The company my group chose was, Dave and Busters. Dave and Busters is an American-style entertainment center, featuring a restaurant, sports bar, and an arcade. There are many things that influence the demographic of a target market. In this paper I will analyze the target market demographics for our company; Dave and Busters, and explain why these demographics are so important for the financial side of Dave and Busters.

Read More
1229 Words | 5 Pages

Ramifications of chasing traditional rewards in, “How Not to Get into College”, “Somnambulist”, and “Iced- Cream” Albert Einstein once said, “Try not to become a man of success. Rather become a man of value”. Implying that people tend to get blinded in the hunt of personal triumph in their lives that they forget what really is important to them. Similarly, in Alfie Kohn’s How “Not to Get into College”, Daniel Barwick’s “The So Called Iced Cream” and Heron Jones’s “Somnambulist”, the authors develop the message that, people assume that chasing external rewards equals joy and satisfaction in their lives.

Read More
783 Words | 4 Pages

The strategy recommended would match both external and internal fit that help Ice-Fili to increase its current market share (5%), maximise its long term profits and to achieve a sustainable competitive advantage. To dominate the Russian ice cream market and maintain its market leader position, it has to brand itself as the top historical Russian ice cream producer and strengthen its core product in the impulse segment. Due to little product differentiation, there is low brand loyalty for consumers. Ice-Fili could distinguish itself from creating high brand awareness via marketing and advertising.

Read More
807 Words | 4 Pages

Giant Consumer Products In the case of Giant Consumer Products, Inc. (GCP), the background of this supermarket’s performance, specifically in the Frozen Foods Division (FFD), is reviewed and applied to promotional marketing decisions. Presented by Harvard Business School in 2012, Giant Consumer Products: The Sales Promotion Resource Allocation Decision provides a comprehensive overview of GCP’s overall financial stature, with insights into its FFD including industry and company context, promotional planning, execution, and allocation (Bharadwaj & Delurgio, 2012). In pursuit of further analysis, GCP’s case background can be reviewed and summarized by conducting a situational analysis, determining the core issues, evaluating alternative solutions, and providing concluding

Read More
1803 Words | 8 Pages

CASE STUDY: You are the marketing manager for a chain of home-ware stores in Brisbane called Houzit. The marketing plan for the 15 Houzit stores was developed over 12 months ago and you are actively engaged in implementing the strategies to achieve the marketing objectives. Specifically, you are instigating those marketing activities that meet the marketing objectives of a 12% market share (up from 11%) and an increase in sales by 8.5% over last year’s result. No expansion stores are planned during this phase of consolidation and on average the stores achieved $24,680 per week for the year.

Read More
895 Words | 4 Pages

The last product that this company produces are the flow controllers. Flow controllers are products that are very customizable but are not as competitive on the market demanding higher prices. The planned gross margin for the flow controllers was 35% with an actual margin of 41.%. There was a significant increase without the loss of any business. The Wilkerson company have a quality leadership team; however, there are some things that needs to be changed for the company to succeed and prepare for potential price

Read More
1885 Words | 8 Pages

ADVANCED AND APPLIED BUSINESS RESEARCH Name: Muhammad Zubair Qureshi ERP: 12191 Section: MBA (Morning) Topic: WAC (Pillsbury Cookie) Submitted to: Dr. Huma Amir Date: 31-1-2016 EXECUTIVE SUMMARY This case tackles the research analysis that was conducted by General Mills Canada to understand the major factors in terms of variables of their target market in order to make a specific strategy to better the sales performance of the Pillsbury Refrigerated Baked Goods or “RBG”. This research highlights how the company was analyzing consumer preferences in accordance to taste usage and purchase intension for the RBG cookies.

Read More
2648 Words | 11 Pages

Website plan summary 9 4.1) Website marketing strategies 9 4.2) Development Requirements 10 5.0) Strategy and Implementation 10 5.1) Value Proposition 11 5.2) Competitive Advantage 11 Works Cited 12 1.0) Executive Summary Golden Foods™, is a company that specializes in selling pet foods for over a 100 years. The company has a long history due to its quality services, and is currently run by the family

Read More
2943 Words | 12 Pages

In a marketing communications strategy the first objective is to identify the target audience. In the case of Kellogg’s they have two main audiences, the purchaser who is the parents and the influencer who is the children. Kellogg’s tend to have specific target audiences for each of their products. For example, Kellogg’s Corn Flakes targets families, Kellogg’s Special K targets women and/or health conscious women and Kellogg’s Coco Pops targets children.

Read More
1145 Words | 5 Pages

you may find that total amount of costs assigned to Regular model is $765.857,14 and $771.142,86 to Deluxe model. After final computations you can see that the cost of one unit of Regular model is $2,55 and cost of one unit of Deluxe model is $3,87. b) Determine the product costs and profits per

Read More
1402 Words | 6 Pages

The age factor used by the target market of McDonalds is a family with dual income that does not have the time to prepare their food for their children, the workers who are having lunch and teens. Besides that, according to Schroder and McEachern (2005), global target market fast-food industry account for 79 percent is at age 17-25. The income factor used by McDonald target customers are upper-middle and lower income consumers. The Mac value offered by McDonalds will attract lower class customers to upper-middle customers. McDonald 's lunch meal RM5.95 has improved the product as it is attractive to upper-middle and even lower customers.

Read More
1140 Words | 5 Pages

The spread is organized according to per capita basis in these countries. Besides, the mission of the company is to provide a complete range of products to the consumer in relax and pleasant environment. Other than that, the workforce also play a big role. The company has employed around 45,000 workers in its retail store shop where each of them is well

Read More
1497 Words | 6 Pages

Market penetration pricing is about setting a lower price on our product with aim to attract customers to buy our product because of the cheaper price compare with other competitor. In our ice cream industry, we have many competitors such as Gelato and Llaollao, so we can use this strategy to stand out among other competitor and draw attention from the customers. After we had successfully penetrated into the market, we will slowly raise back our price to our normal pricing. (A. Pahwa, 28 January

Read More
2130 Words | 9 Pages

Their target customers are young people in all kinds of education levels, religions, race and nationality. The occupation of their target customers could be very wide but mainly are sports player and athletics. It is because athletics are more rapidly to use sports products than other people. Their target customers are from different generations: Generation X, Generation Y. Psychographic Their target customers are people who care more about the utility and quality of the product than the price.

Read More
765 Words | 4 Pages

Not only this, great offers and discount coupons are available while shopping on these online retail markets. VARIETY OF PRODUCTS Get all sorts of national and international products without even moving an inch. This is great! Isn’t it? A Chanel’s perfume bottle which is made in Europe will be easily available in any part of India.

Read More

More about Golden North Ice Cream: Contribution Analysis

Related Topics

Open Document