Chapter 1: Introduction
Corporate social responsibility is the commitment of a company to the process of assessing an organizations impact on society and to behave ethically while contributing to economic development targeting customers, suppliers, environment, communities and employees.
For this project we questioned two food companies about their involvement in corporate social responsibility within their business. The first company we examined is called Kerry Foods; this is one of the largest, most innovative food companies which specialize in taste and nutrition systems and functional ingredients and actives for global food, beverage and pharmaceutical industries. Their consumer foods division, Kerry Foods, is a leading consumer foods processor and supplier in selected EU markets.
Donnelly’s, is the second food company
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Whether a food business is dealing with brand marketing and management or environmental sustainability, managing the experiences, impressions, beliefs, and feelings of customers and employees can often lead to the success or failure of the company. In the case of Kerry group it is clear that corporate social responsibility has contributed to the success of their business.
Corporate social responsibility has helped Kerry Group improve their business in many ways such as;
➢ It differentiates themselves from their competitors
➢ It wins new business
➢ Increases customer retention
➢ It also helps Kerry Group develop and enhance relationships with customers, employees, suppliers and networks
➢ It attracts, retains and maintains a happy workforce and be an Employer of Choice
➢ It helps them save money on energy and operating costs and manage risk
➢ Generates innovation and learning
➢ Improves their business reputation and