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Could Anyone Have Predicted That # Askjameis Would Go Horribly Wrong

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In the article, “How Could Anyone Have Predicted that #AskJameis Would Go Horribly Wrong? Public Relations, Social Media, and Hashtag Hijacking,” Sanderson et. al. addresses another instance of hashtag hijacking that occurred in 2014 after a public relations campaign for Florida State University. One of the key problems of hashtags and creating non-organic hashtags or hashtags that are created with the purpose of promoting an event or person is the potential of creating a problem. In the article, it clearly points to a common problem of not being in touch with the users of social media for a reason why hashtag hijacking occurs (Sanderson et. al. 2016). Understanding the environment that the hashtag is being created helps in gaining an understanding as to why some hashtags become more popular than

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