Cowgirl Chocolates Essay

Marilyn made a good choice by placing her business in Moscow, Idaho, which is Marilyn’s hometown, this is where majority of her success comes from. Her best single wholesale customers was the Moscow Food Co-op which showed for 10-15 percent of her annual sales. The Moscow Food Co-op sold a wide selection of natural and organic products and produce, which most of these products, like Cowgirl Chocolate, were made or grown locally. Cowgirl Chocolates’ products were also available in three other locations in Moscow. These locations include Wild Women Traders, Northwest Showcase, and Bookpeople. Each of these stores are not like the others, they offer different services within the store. Marilyn had a hard time getting the companies name out there into other cities and states

Another place in Boise that sold Cowgirl Chocolates’, but did not do as well as in the Boise Co-op, was The Boise Museum of Fine Arts gift shop. There are more museum’s gift shops that sold Cowgirl Chocolate’s products that are in Missoula, Montana, Portland, Oregon, and Columbus, Ohio. Marilyn then thought by her products being sold in the world-renowned Whitney Museum in New York City it was her biggest distribution achievement, but little did she know they would not sell well there, and they were eventually dropped by the museum. Marilyn was told that her chocolates were probably just too hot for the consumers. An upscale restaurant called the Kitchen Market located in New York carried Cowgirl Chocolates and sold very well. Other than Moscow Co-op, the Kitchen Market was probably her steadiest wholesale customer. Marilyn had actually gotten her chocolates into some specialty food stores which were mainly spicy and hot foods, but unfortunately for her they did not do so well because of the high prices. Cowgirl Chocolates are also offered by online retailers, but these sales were not very