How many drinks can be positioned as organic, healthy, and energizing without losing flavor? Portland Drake Beverages (P.B.D.) has created a drink that is positioned as a certified organic energy drink called Crescent Pure with many unique features. The energy drink market is currently saturated with sugary and perceived dangerous beverages; Crescent Pure has a competitive advantage because they can choose to position themselves as a healthy energy drink alternative. The “locavore” movement has taken the United States by storm as consumers look for more locally grown, organic, and healthier options. This movement has impacted the food and beverage industry creating an influential healthy trend in the market. This movement is especially prevalent