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How Dr. Pepper Influences Consumers To Buy Their Products

403 Words2 Pages

Through its use of branding strategies, Dr.Pepper influences consumers to buy their products by using packaging, advertising, identity, and sponsorships. Dr.Pepper comments “Do Good. Our work is centered on four areas where we believe we can drive the most value and impact as KDP: Environment; Supply Chain; Health and Well-being, and Communities.” which brings in people because they think it's healthier for them. To begin with, a strategy Dr.pepper uses to lure people in is the packaging. The impact on consumers is that more people will tend to buy it if it looks better for the world. Everyone wants the credit of using world-friendly products and so when something is advertised like that then they’ll tend to be more likely to buy it. Dr.Pepper’s online store encourages people to reuse their bottles and even allows the barcodes …show more content…

The impact it has on consumers is it shows that anyone and everyone can have a Dr.pepper even if they don’t have the most hardcore lifestyle. It doesn’t portray a hard life or an easy one, it portrays an everyday life with kids or a hard job. Dr.Pepper’s social media contains memes that allows people to have a little laugh and their ads portray a calmer day. An additional strategy could be the identity of the brand. The impact on the consumers is that if they have a good motto and values then more people will tend to agree and fund them. Their most recent motto is “Just what the Dr. ordered” which has people thinking that it's healthier for them. Dr.Pepper wants their sodas to appear and be safe to drink on a day-to-day basis. Furthermore, a branding strategy could be sponsorships. The impact is that if it’s a popular sport more people would drink Dr.pepper to keep them sponsoring that sport. Dr.Pepper recently sponsored NFL and college football. They sponsor DJ Uiagalelei who is Clemson’s Tiger quarterback. They help pay for college athletes' scholarships so they can get a good

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