The Super Bowl is the NFL season championship that began in the mid 1960s. It is the most watched game all year and has broken records for the most watched television program ever. Over the last several years especially, Super Bowl fans have begun watching, not just for the game, but for the commercials.
Statistics
The Super Bowl has a significant following, so much so that the 2010 Super Bowl broke the 28 year standing record for most watched television program ever. These 30 second airtimes are sold for extraordinary amounts of money; the 2015 time slots went for an amazing $4.5 million. This is ten times the worth of a time slot from the first game in 1967. Several companies that advertise during the game show more than one commercial or run a minute long commercial instead of a 30 second ad; it is not uncommon for companies to spend upwards of $10 million during the game. While the viewer is the one to impress, they are not the only ones critiquing the ads. The Ace Matrix Score is a measurement of how effective all advertisements are on a scale of 0-950. During the 2015 game, a McDonald’s ad scored incredibly well at just over 700.
While these ads are astronomically expensive to run, because
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This is done normally through a competition, asking consumers to send in homemade commercials. Crowdsourcing has been a method of marketing during the Super Bowl for several years by Doritos with the “Crash the Super Bowl” competition. Doritos uses crowdsourcing as a way to create brand recognition and attention. The competition spans over several months and retains attention by dropping through the “top 10” best. While crowdsourcing is a fine method to draw attention, it is not necessarily cheaper. Between the time and money spent on running the contest and sorting through the thousands of entries, the cost is about equal to what it would be to hire an