As in the 1950’s, new products such as dishwashers and washer and dryers were mass produced and this caused wives to pressure husbands to buy the fancy new items. And this push was not limited to just buying items, as it extended into the push for new innovation and technologies. The hunger for new items and the need for new ones propelled 50’s consumerism even further. However the 20’s consumerism was different. Rather than developments in individual items propelled consumerism, 50’s consumerism was driven by mass changes in industry.
The 1950’s was characterized as a prosperous and conformity for various reasons. One of the main reasons was the development of the suburbs. Since a lot of the black people migrated to the big cities there was rich and middle class families left to live in the suburbs areas to escape the crime of the cities. This mass migration later became known as the “white flight” (Document A). The 1950’s was the times when the American soldiers were coming back home from WWII and many new babies were born.
The consumer revolution that occurred in the 1920s gave Americans prosperous hope for the future of the United States of America. The people became comfortable on how they were living their lives. After the stock market crashes in 1929, people were left jobless and hungry. For those who do not know exactly what happened in the Great Depression and just figure it was a time of famine and unemployment and wasn 't thought of as a big deal, but it sure was. In the text book it talks about the specific effects the Great Depression had on all types of people.
In the 1920’s, America reached its highest standard of living. American citizens were making more money, working less, spending more time on leisure activities, and buying expensive items, such as cars. A middle class America was developing, suburbs were constructed, and the new workweek was shortened to five days a week. Despite this boom of prosperity, the changes in America from 1920 to 1945 were primarily detrimental. The United States began the 20th century on excess, but this excess eventually overflowed and left America high and dry.
1 - Consumerism developed in America during the early twentieth century in large part due to the boom in industry created by Europe 's inability to create goods after World War I. Combined this with American inventions such as Henry Ford’s assembly line and Americans had money to spend (Schultz, 2013). With the advent of an electrical distribution system, Americans had electricity in their homes for the first time, which led to the desire for all types of electrical appliances to make life easier. All these new products meant that companies had to get the word out about their products which ignited the advertising industry, which led to even more consumerism. Mix into this recipe, the growing credit industry, and you had consumerism like
This paper is mainly about the consumption behavior of America’s majority population during the 1920s, namely its white majority citizens of European ancestry. Of course, it’s necessary to acknowledge that the country’s minority African-Americans, Latinos, Asians and people of various other backgrounds developed their own versions of consumerism during the 1920s as well. As for the European-Americans, they were targeted as consumers by producers of consumer goods. Women were targeted mainly by companies that made cosmetics, beauty, and personal hygiene items (many in number); clothes; kitchen appliances (a huge category of items, most of them being electrical); furniture; electric vacuum cleaners, home cleaning materials (also large in number),
The 1920s were marked by an increase in consumerism due to a booming economy post-World War I (CrashCourse, 2013), the increasing popularity of consumer debt (CrashCourse, 2013) and an increase in the mass production of consumer goods (Osburn, n.d.). Coupled with technological advances, families now had access to mass media (in the form of the radio and television) and modern conveniences, such as household appliances and automobiles. Radio and television broadcasts helped to build a mass culture, where consumers were watching, listening, purchasing and emulating the same things across the nation (Osburn, n.d.). Women’s suffrage granted women the right to vote; some women took this new found voting freedom as license to break from traditional female roles in other areas and began dressing and
During his speech addressed to the UN general Assembly given on September 25,1961, John F. Kennedy stated, “Conformity is the Jailer of freedom and the enemy of growth.” In other words, if we all accept the circumstances and go with the flow like dead fish, how can we know what we are capable of accomplishing-how much we can grow, especially as a nation? Conformity can be defined as the compliance with standards, rules, or laws or the moment you willingly chose to fit in when you’re meant to stand out. In the 1950s, a flood of social conformity washed over the country and had people leading similar and stereotypical lives. Many, at the time, strived for the comfort and simplicity depicted in TV shows such as “Father Knows Best” and “Leave it
The 1950’s in the United States was a very conflicting time in the country’s history. On one hand there was much economic prosperity, but on the other there was still massive amounts of segregation, discrimination, and the urge to conform to the idealistic “all American family”. The term that historians use when describing the 1950’s is an age of “consensus and conformity”. This means that due to the innovations of the time such as television, the consumer was told what they should buy, and how they should live their life. This restricted society by putting standards at which society should meet, and if they did not meet those standards they were considered odd, or out of place.
The economy was a category that experienced a significant growth in the 50’s. Consumerism increased after World War II, when the nation stopped prioritizing the military needs, consumer goods became popular as Americans established lives. Consumers and the economy immediately saw an upsurge in new consumer products. These products included washing machines, dishwashers, frozen foods, television, microwave ovens, lawn mowers and automobiles. Overall, products such as the washing machine and dishwashers made life easier and more efficient for families at home.
The United States had appeared to be dominated by consensus and conformity in the 1950s. The fifties were the decade of reform to the better led by president Eisenhower. The economy was booming. Further, there was a rise in consumerism which resulted in a domino effect on the economy. On the other hand, issues arose during that time as well, such as the fear of communism.
America is more today than ever before a consumerist society, which saw its start in the 1920s. Present day Americans just like in the 1920s do rely on the production of goods to keep up with their demands and are spending their money on more than just their household necessities. Another thing that has stayed the same from the 1920s to present day is Americans constant need to be entertained. Because of the boom of the 20s more and more people had more money to spend an that spurred the start of people having more freetime and using their money for entertainment. American society especially right now is obsessed with immediate satisfaction which all saw its start in the 1920’s as an entertainment based culture as well.
Foster asks, “‘What is an individual? ... We can make a new one with the greatest ease as many as we like’” (170). So the question is how this method of human production, and the consumerism’s influence, affect society in the World State.
A consumerism makes the community and economy stable which is the goal of the society. In Brave New World, the motto of the government is “community, identity, and stability” (6). Claim: A consumer economy makes the society of Brave New World which is when the most important in the economy is buying and selling of goods and services overall. Establish Evidence: In the Western civilization, Huxley would realize that consumers still make up most of the economy.
In modern Western civilization, based on Aldous Huxley’s personal views, he implied warnings about the future of modern society throughout Brave New World. Huxley implied the dangers of technology, a big government, degrading humanity and its implication; therefore, modern citizens should be consequently thinking those dangers and how it still applies to modern civilization. If Huxley observed the daily life of modern students in western civilization, he would point out how life in Brave New World is similar to life today through technology, consumption, and how we see each other. Consumerism makes the community and economy stable, which is the goal of the society in Brave New World. In the novel, the buying and selling of goods and services are important to them in their consumer economy.
