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Delta Air Line

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For our group project, we decided to do an airline industry. Delta Air Line, Inc. operates in the airline industry. Delta Air Line, Inc. provides schedule air transportation for passenger and cargo throughout the world. Their products and services are:
1. Passenger transport services
2. Cargo transport services
3. Aircraft management
4. Maintenance, repair, and operations (MRO) services
5. Professional security services
6. Training and consulting services
7. Staffing services
8. Aviation solutions
9. Vacation packages
The size of relative airline industry has been growing and building steam. For example, airline industry renovates aircraft design, merger, and being environment aware. The significance of the airline industry is having few trips …show more content…

was founded in 1924 as “Huff Daland Dusters” as the world’s first crop-dusting in Macon, Georgia, and later move to Monroe. In 1925, the company was bought by CE Woolman and two of his partners in 1928 and later renamed to Delta Air Line, Inc. Delta launched its first continental flight services in 1961 and bought the Northeast Airline in 1972 (Delta Air Lines, Inc). Delta Air Line, Inc. primary focus on delivering additional value for shareholders in the future through revenue growth, cost productivity, and prudent development of cash flows. Not only focusing on delivering additional value for shareholders, they focus on maintaining the rate of the non-fuel unit cost growth at less than 2% annually. Their most important strategy is expanding global network because they want to strengthen their presence in major and developing markets around the world in effort to increase and diversity their network into high revenues and high growth market (Delta Air Lines, Inc). The growth of their global presence will enable customers to connect more places and enjoy a consistence high-quality travel experience. Delta Air Line, Inc. has two major segments such as airline and refinery. It operates throughout the US and the world, and it allows them to benefit from an integrated revenue pricing and route network. According to Financial Times, the consensus forecast among seventeen polled investment analysts advise Delta Air Lines, Inc. investor to purchase equity in the company as of February 25, 2017, (Financial Times). Since the previous consensus forecast advise that Delta Air Lines, Inc. would outperform the market, it shows the share price forecast for the twelve months such as high forecast 67, medium forecast 63, and low forecast

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