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Democratic Republic Of Congo Essay

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The marketing strategy we will use to enter the Democratic Republic of Congo will be no different from any other place. We will produce a product that has a need in the country. We set up a marketing mix using “The Four Ps” model. The Democratic Republic of Congo is home to very valuable chemical elements. One of these elements, Cobalt is used in the rechargeable batteries of electronic devices around the world so the industry of mining this element is huge. But with mining comes huge risks that affect the people and environment near by. According to the UNEP (UNEP, 2011), one of the key recommendations was a need for reducing the considerable environmental accountability of century mining with immediate action to help mining pollution “hotspots” in Katanga by introducing a new, modern mining approach ultimately bettering environmental and occupational health standards. We determined we had helpful piece to solving this problem. S.P.W.V. or Solar Powered Mining Vehicle was placed in production due to this need to help mining pollution. After resources are mined from the earth it has to be transported for the mines to the places that processes and distributes the element. The current mining trucks that the Democratic Republic of Congo is using is causing air pollution from …show more content…

As stated by Export.gov, (Country Commercial Guide: Democratic Republic of Congo, 2016), the Democratic Republic of Congo is native to vast natural resources and mineral wealth. Current U.S. Foreign Direct Investment in the DRC’s mining sector is at least $3 billion. The DRC is known for producing copper, cobalt, gold, coltan, tin, zinc and diamonds mines. As well as has considerable oil reserves. Choosing to target this opportunity of large wealth within mining should suit to be successful for our

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