It was considered a historic agreement because it was a unique breakthrough on international cooperation. This agreement opened the huge American consumer market to Soviet vodka and Pepsi established the first production and sales of the American consumer product in the Soviet Union. The partnership has been dedicated to quality and technological innovation. Also, the partnership created a full line of soft drinks to meet the consumer’s demand in the Soviet Union. Pepsi worked with the Soviet Union to find products to export from the Soviet Union and also helped built Pepsi production in the Soviet Union by exporting vodka to the United States.
Diet coke was not successful in Japan because the drink included the word Diet. Japanese women refused