Advertisements have hit a new low showing people with disabilities to promote their product during the super bowl football game. In this article the author wants you to see how each of these advertisements are dehumanizing the people with disabilities, and treating them as objects. The goal of the advertisement was to inspire and motivate the viewer 's by grabbing their attention to an emotional story of a disabled user facing challenges. Instead of using the person itself they focus your attention to the amputated that had supposedly fix their life. For example in the Toyota commercial “The camera focuses in on the power and efficiency of Purdy’s adopted legs” (Heideman, n. pag.), shortly after the story ends Toyota promotes their product. This disappointed a lot of people who have disabilities, because it feels like you’ve used a object to promote your product, except this …show more content…
pag.). Even though we are drawn into inspiration stories, because they help us see that it is possible. It is different when you use a a person with a disability and the message can be misread, especially when you presented it in an advertisement promoting your product. The advertisements purpose was to inspire people, but it seem more like the “purpose is to make the non-disabled viewer feel good about themselves” (Heideman, n. pag.). This is almost a prime example of dehumanizing someone, and should not be used in an advertisement for over millions of people to see. Advertisements are a very good way spread a message around especially during the super bowl football game where millions of American’s are watching. Although the message you send should be carefully analyzed as many people can be offended, as for the people with disabilities felt like they were treated as an object rather than a human. People with disabilities have feelings