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Disadvantages Of Traditional Media

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Traditional media, or also known by some as old media, are used to market or advertise for decades. For businesses to reach out to their consumers and other competitors back then, many companies use television, radio broadcasts or newspapers to market or advertise their brand and product. These are the origin for advertising and are used frequently on a daily basis. Traditional media has always been efficient but over the recent years, demand for it has gradually decreases.

What is digital media

Digital media, or some refers to as new media, is taking over the business world in the recent years. More consumers and companies have been depending on digital media for data and statistics as it is available on any online platform. But now, for …show more content…

However nowadays, with the presence of social media, marketing has evolved into an engaging content and conversational between company and consumers. At this age of time, with technology advancing rapidly, majority of us have an electronic device. With electronic devices like smartphones, it is very unlikely that you don’t have a social media account. This results in media consumers getting information through social media platforms and at the same time, giving feedbacks instantly. People go back to social media to comment on a particular product. They can give positive feedbacks and result in a boost of credibility for the company. One company that received the positive consequences of conversational advertising on social media is Starbucks Singapore. Starbucks Singapore posted their new Christmas tumblers on their Facebook page and this attracted more than 100 Facebook users to comment on their post. Most of them were positive, saying “The cups are so pretty” and “The design is so nice!”. Positive comments like these help Starbucks to build trust and relationship with other

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Promoting brand as well as products through online social networks is effective because online social networks compose one of the most standard social media technologies concur many potentials of social interaction and communication, offering an border for managing and establishing social connections and relationships (Kaplan and Haenlein, 2009). Thus, online social networks provides abilities to marketers to target and engage with the community members. The great examples of online social network is Facebook. (Gruber, 2006). As a results, smartphone marketer prefer to use social media as their main tools to attract new potential customers to buy their products.

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It establishes a relationship between the brand and the customer and also creates a feeling of importance, ensuring that you always have topics of conversation with those who adore your brand. Simple but effective is the way they interact. Sometimes the most effective engagement decisions are the simplest ones. In order to create tracks for their stores or to toast their followers to cheer up a gloomy day, Tim Hortons has realized this and is using their audience on social media.

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This is actually the kind of new form of marketing typically based on the efforts to create content that will attract the attention and will encourage the readers to share it across their social networks, which will bring both possibilities and challenges. The use of models and theories which are traditional has also challenged by the ever-evolving field of social media. Due to the fact of the global companies are changing their marketing towards social media marketing rather than traditional forms of marketing. Sainsbury’s also using the social media as part of their marketing strategy to attract and to increase loyalty of the

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