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Divine Furniture Manufacturing Company: Investigatory Strategies

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ALGONQUIN COLLEGE DIVINE FURNITURE MANUFACTURING COMPANY INTERNATIONAL MARKET ENTRY STRATEGIES/PARTNERSHIPS PROF: NORMAN LOMOW SHREYAN FELIX NORONHA STUDENT ID:040843999 PROGRAM CODE: 15F_MGT1103_300 DATE: 07 October 2015 1. Situational Analysis: The Divine furniture manufacturing company has been involved in the sale of a variety of office furniture across Canada for over 31 years now. Their expertise is mainly in high-end desks and wall cabinets made with prime quality material and craftsmanship. Though the sales were low during the initial years, the introduction of the “CEO” line of desks and wall cabinets, led to a steady growth in sales over the last five years. With most of its sales spread across Ontario and Vancouver, …show more content…

The company will only be responsible for packing, shipping the goods overseas, storage and payment of custom duties. Once the goods are in the possession of the distributor they take over all the responsibilities associated with promoting, pricing, selling the goods and also provide the after sales services. Distributors can also serve as a reliable source of information regarding the product acceptance and customer expectations making tailoring the product for the market possible. This also lowers the risk of entering the market with a low understanding of the customer’s needs and expectations. However working with a distributor would result is loss of some control over how the product is marketed, sold and delivered in the foreign market. The company should work with a distributor only when an agent cannot manage the expected target …show more content…

In the absence of an agent it would get really difficult to acquire potential clients in a market already buzzing with a number of international and domestic furniture providers. The agent holds a better understanding of the target market, this would help the company in structuring its good to best meet the needs of the customers in the target market. An agent with a sector specialization would be a boom to any company that is planning on entering new market. From acquiring clients to retaining them, taking steps for customer retentions to complying with regulations concerning the conduct of trade, an agent can provide assistance on it all. The agent charges a fee for these services known as a commission, which is normally a portion of the value of sales negotiated by the for the

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