Do People Use An Artist's Music In Advertising Beneficial?

Most consumers feel intrigued when they see a commercial with their favorite artist’s tune playing. Some may feel compelled to buy the product being advertised if they recognize the music. This method of advertising is beneficial to both the artist, since they are getting exposure, and the company can sell more products. As the music business gets more competitive, it makes sense that an artist wants more exposure in order to sell their music. As long as the process is done legally, using an artist’s music in advertising is beneficial to both parties.

As mentioned previously, using an artist’s tune in advertisements gets their music exposed to more people, therefore, creating a larger fan base for the artist. For instance, in Selling Out Not

For example, Robert Schneider, a member of the band Apples in Stereo says he heard a song in a soft drink commercial, and it “took him a while to stop associating the song with the commercial,” (Johnson para. 9). Schneider says that he likes the song, and associates it with product in the commercial; Schneider is likely to buy both the song and the product. Another valid example of advertising being beneficial to both parties is that “a band can earn anywhere from $10,000 to $150,000,” from an advertising deal. This money could be used to produce more quality music or used for tours. In most cases, if a company uses a song that consumers recognize, they will more than likely buy the product. A study from Nielsen Media Research studied the effectiveness of advertisements on consumers in over 600 television advertisements, and about 500 of them contained music. The research indicated that commercials with some form of music performed better than those that did not. If a company strike a right chord with a song choice, and a consumer connects emotionally it can lead directly to the purchase of a