Dodge Ram 1500
Almost every man wants a good truck that will give them the sense of belonging to something bigger than themselves, and once they grow up and become adults, that need becomes a goal to belong to something larger and intensified over the years. So what does every man as a young boy want when they grow up? Some want to make money to buy their first car, and for some, that first car is a truck. When shopping for a truck, there are certain things that a guy looks for. Dodge has created this advertisement to be appealing to the average outdoorsman and/or adventure seeker and does so by the use of the rugged desert terrain and off road capabilities. For most men when they become of age to drive, have certain things in common, they all have the need to belong, the need for victory, and the need for prominence/attention.
For some men, being a truck owner isn’t like owning a car; if you ask some men what the most important things in his life are, don’t be surprised to hear that having a truck is his most prized possession, after family of
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The advertisement, is very short, but puts the need right in front of your face. Some men don’t want to read what a truck can do; instead they want to visualize what the truck can do. So what truck comes to mind? This particular manufacturer does it well, with how they print their advertisements, they make a point to keep it short and simple, but give it all to get that sale done. “The Heart of a Ram has Eight Chambers, 390 HP, 20MPG, HEMI V8, Ram Truck Performance That’s Protected with a 5+ Year / 100,000 Mile Power train Limited Warranty, Guts Glory”. It is as simple as that, nothing more, nothing less and men are immediately drawn to go drop tens of thousands of dollars on that truck of his