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Rhetorical Analysis Of So God Made A Farmer

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“And on the eighth day God made a farmer”. On February 3, 2013 Chrysler produced a two minute commercial promoting their new model of Dodge Ram trucks, which aired during the Super Bowl. Through the use of photographs and background narration this commercial has touched the hearts of people all over the nation. The commercial vividly portrays a day in the life of a farmer. Paul Harvey’s famous speech “So God Made a Farmer” from 1978 is echoed throughout society once again, however this time with a different incentive behind it. Through the use of still life images and narration, Chrysler appeals to the viewers emotions and ethics. This commercial conveys the message that Dodge Ram trucks are the best and most dependable vehicles within our society through the use of ethos and pathos, due to the fact that farmers are associated with them.
The first image that appears on the screen as the commercial begins to commemorate is the name, Paul Harvey. Although one does not see Harvey, but rather hears his voice in the background, allows the viewer to really focus in on the message being …show more content…

For example, he can work seventy-two hours a week, till and tend fields, sow seed for crops, breed and care for cattle, maintain a home, support a family, and still attend a school board meeting that runs past midnight. A farmer not only provides for his family and animals, but also for the nation as well. It is evident that farmers are known for being hard working, dependable, and responsible. With this being said, Chrysler had created the Dodge Ram to accommodate and assist the farmer with their everyday needs. Chrysler makes the case that their Dodge Ram has all the same qualities that a farmer poses such as durability and dependability. In accordance, since we as a nation rely heavily on the farmer to provide, Dodge also created a truck that the farmer can depend on to perform their

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