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Does Online Reviews Contribute To Consumer Search Prices?

491 Words2 Pages

1.Describe how online reviews contribute to the consumer search prices? Consumers will judge the product or service according to the online reviews, many consumers are willing to believe the online reviews. Consumers can know the experience of others from the online reviews. It helps them understand the products. For the same price, they will choose what have the better rated. Online reviews help customers to choose a product. 2.What is astoturfing? Astoturfing means some businesses pay people write fake online reviews, or they encourage friends and family to write glowing. Through the false comments made products to achieve a high rated. Let customers think this is a good product from the false review. 3.What is catfishing? Catfishing …show more content…

Group customer enjoy the same service or product at a lower price, they may ignore the real value of the product. Many group-buying users frequent consumption coupon but never normal consumption. Their difference is just at a lower price to try different restaurants. The low price as normal, they have stringent requirements. For normal customers, groupon with many people affected their normal consumption. The service quality was decrease, they enjoy the service at a higher price. They may think it is not fair, therefore also produce complain. The main point, groupon customer bringing the objective and fair reviews. They make the score tend to be normal with a large number, because the online review often contains many prejudices. Group cause ratings decline of online reviews. 5.Describe how reviews might vary across platforms? Different platforms have the different customer groups. Different groups have different characteristics and preferences, this might cause the variety of review. Then, some platforms need people review by verified, or require people to have bought the hotel stay from site like Expedia. The reviews are trustworthy. Some websites review by anonymous reviewers. They are more prejudice or false

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