Does The Article Do Codes Make A Difference?

Article Critique on “Do Codes Make a Difference?”

One of the most admired firms in the world is Johnson & Johnson. This company has an amazing increase of earnings for 28 consecutive years already and it is a dividend increases for 50 consecutive years (The Corporate Culture, n.d.). Its market value had a massive increase from $38 billion in 1991 to $185 billion in 2012 (The Corporate Culture, n.d.). It goes to show that the firm abides to the strong values enshrined in its credo and it has a culture which supports such values with relatively result to achieving a sustainable profit for a long period of time (The Corporate Culture, n.d.). Ralph Larsen, the Chief Executive Officer (CEO) believes that these successes are brought about by the

As defined by Travis and Media (n.d.), a credo is a set of values and beliefs which serve as a blueprint of all actions a company must undertake. From the definition itself, it can be understood that a credo is more like of a company's trademark. This trademark tells the society what the company is all about and what it can offer people. Not only that, a credo is the very factor which holds the company in times of crisis. To note, Johnson and Johnson was able to respond to a poisoning crisis in its Tylenol products in 1982 by its own credo (Travis and Media, n.d.). This time of crisis did not shatter the company. Instead, the company did not get discourage from the phenomenon because the company knows what is provided in their credo—its ultimate goal is to place the needs and wellbeing of the people first Travis and Media,

If a certain company is guided by principles, it is expected that the employees perform their tasks with excellence. The quality of work builds the reputation of the company. A credo can either make a company or destroy it. With the discussions given, I can say that credo is important in any business because this will serve as a guide for companies to be able to properly address the needs and promote the well-being of the people. This has already been proven by Johnson & Johnson. In facing crisis, its credo held the company together and years after, the company was able to make it through such crisis the company was able to increase its earnings for 28 consecutive years and a dividend increases for 50 consecutive years. It is evident then that codes make a