Dominic Strinati thinks that false needs has contributed in suppressing the real needs of social life (55). The more people correspond with fake propaganda and aspire to live as models they watch in an ad, the more they overwhelmed with dissatisfaction and frustration. Richard J Hart says, "consumerism enslaves rather than liberates. We need to expose the lie and illusion that it liberates and leads to happiness. The apparent satisfaction leads to dissatisfaction and lack of fulfillment" (41). He adds, "consuming less will lead to real happiness and fulfillment … the disciplined person makes a distinction between real needs and unnecessary wants"