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Dream Bean Cafe Swot Analysis

343 Words2 Pages
Dream Bean Cafe faces intense rivalry among competitors in the industry, The Cafe faces more than 180 competitors which have different sizes, specialities and strategies. These includes: Balanced Living Cafe, Frunatic Cafe and other vegan restaurants. Furthermore, as a new cafe, there is a lack of brand identification as compared to popular cafes such as Sunny Choice Cafe and Onaka Restaurant. With no product differentiation, it is also easy for customers to shift from Dream Bean Cafe to other brands. Dream Bean Cafe experiences moderate bargaining power of buyers. Customers face high switching costs to other brands such as Angel’s Bistro and Glow Deli. They are provided with loyalty programs by the cafe for their matchmaking services. However,

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