ipl-logo

Dream Crazy Ethos Pathos Logos

797 Words4 Pages

Nike's Revolutionary "Dream Crazy" commercial ad that has the message of perseverance, determination, and fearlessness, saying quotes such as “don't believe you have to be somebody to be somebody.” is being spoken over by Colin Kaepernick. Colin Kaepernick is an American football player and social activist who played for the San Francisco 49ers but was also widely known for kneeling during the national anthem before games to protest racial injustice against African Americans. This ad was released in September 2018, causing action that led to lots of controversy and attracted lots of attention. The "Dream Crazy" commercial starts with a closeup of Colin Kaepernick's face, taking the audience's attention right away at the beginning and about …show more content…

Therefore, ethos is shown through its association with Colin Kaepernick, known for his social impact. Which increases Nike's brand credibility to viewers, especially those who know him or have heard of him, along with showing their audience that they are a diverse company. Pathos is shown by appealing to the viewers feelings of motivation, sympathy, and dedication, the ad creates an emotional bond with the audience and inspires us to see our own potential. Especially by using quotes such as “Don't be the fastest at your school, be the fastest in the world”. And “Don't be the best basketball player in the world, be bigger than that”. Showing clips of professional basketball player LeBron James. Nike also uses logic to support their message, emphasizing the importance of hard work in achieving …show more content…

Due to his controversial action, especially his choice to protest racial injustice by kneeling during the playing of the national anthem, Kaepernick caused a lot of discussion. Nike took advantage of this situation to launch an advertisement that matched his message and placed the company as a voice for social justice as well. This ad achieves an effective medium by reaching its target through a variety of media. It is widely visible and easily accessible because of its spread all over social media, streaming services, and TV. Nike makes the most of its audience and involvement through the use of the internet, allowing the advertisement to connect with a wide range of audiences easily. All things considered, the use of different kinds of media improves the ad's ability to connect and reach its target audience and actually win Nike an Emmy

Show More
Related
597 Words | 3 Pages

This Nike ad illustrates that Nike’s new shoes and gear helps you to overcome any obstacle. Nike have made their product a game, where the clients must reach certain amounts of fuel in limited time to accomplish a mission, by that they move to higher levels and meet with famous athletes who give advice along the way, that’s why they’ve chosen an animated advertisement video , also to show their intension of attracting the eyes of teens and adults, hence they have also included famous characters to play a part in the advertisement so that they can also gain the eyes and the interest of their fans. Referring to Klein first idea, “ Nike+ brands are made specifically to help its users lifestyle as the products are composed of a cutting edge technology bracelet that helps people’s day-to-day life with monitoring their bodies’ status. Nike+ has also released a collection of

Read More
1846 Words | 8 Pages

Finally you can debate that like, in the other commercial, they used logos in the way that gave Nike products credibility because the athletes that are using their products are truly the top players of this generation, thanks to the amount of money there making to prove

Read More
1121 Words | 5 Pages

Another rhetorical feature used by Nike in the “Ripple” commercial that runs hand in hand with music, is tone. In writing, tone is the essence in which is presented throughout the advertisement. Like most sports apparel brands, Nike usually uses advertising that provokes motivation through intense training videos of athletes sporting their gear, or high energy training. These videos are accompanied with upbeat music that sparks different emotions and reaches the rhetorical appeal, pathos, from different means. The tone that is created in the Rory Mcilroy Nike advertisement is much different than the up tempo commercials even though it acts mainly on the same appeal.

Read More
745 Words | 3 Pages

It continues the flow of the commercial and game and also shows how well any player can do if they are wearing Nike products. At the very end of the commercial, after the kid makes the penalty, everyone is celebrating the goal and white text comes on the screen that says risk everything. This is implying that anyone can be great at what they choose to do if they take risks. The concept of him playing as himself throughout the game and then scoring the game winning goal gives the viewers a feeling that they could be like him and play with all the stars if they wore Nike apparel. Nike´s creative use of humor, music, a variety of camera angles, and many other techniques make this commercial effective.

Read More
580 Words | 3 Pages

It is not that simple to get 40 million viewers on a video in YouTube! Nike Sports Company made an astonishing advertisement that mixed the meanings of rhetoric with a sense of humor to make an advertisement that hooked the audience and filled them with inspiration. The smart use of logos, pathos, and ethos by showing actual people wining prizes, a commentary that motivate the commercial figures, and real professional players from different sports made the short video special and unique. The video demonstrates that it is only a blink of an eye between being born and becoming a champion, and that we can push our limits beyond expectations.

Read More
797 Words | 4 Pages

The Jordan Brand is attempting to communicate with its audience that when becoming a legend by understanding that it is not about the shoes that you wear rather than what you do in them. When doing this, they show star athletes performing during their high school and college years to the narrator 's words. During this clip, the narrator is Michael Jordan. This analysis explains how the Jordan Brand attempts to show their audience the rhetorical vision when becoming legendary, through fantasies in their ad "It 's not about the shoes". Within this ad, there were several fantasies that the Jordan Brand incorporated.

Read More
1056 Words | 5 Pages

Nike draws in peoples’ attention and gets viewers to agree with them and buy their product with the help of these three factors. Nike is a very successful company because of how they draw in their audience and display their commercials using ethos, pathos, and logos. The company Nike just celebrated their 25th “Just Do It” anniversary. The commercial is filled with

Read More
249 Words | 1 Pages

Lastly, the logos are very effective in persuading its audience. Although, Nike presents the advertisement as factual the advertisement doesn’t use any statistics or facts and numbers, but use the speaker and the boy to make a logical appeal to audience. The speaker, Tom Hardy, makes the advertisement argument sound very factual when he tells the audience that we can all achieve greatness, and it’s not some rare DNA strand— you just have to do it. By saying so the audience now has this idea planted in their head, and can inspire the audience to do it when they realize it. The boy again, also plays a role in this logical appeal.

Read More
451 Words | 2 Pages

Abortion. This generation's way of dismissing responsibility of their actions at the expense of human life. Abortion is a horrible thing and a life changing decision and needs to be carefully thought out. Abortion is killing a human being that never had a chance at life. Most of american people have a religious belief.

Read More
826 Words | 4 Pages

Nike does a great job of approaching humor in a different way. The commercial looks like a typical day with LeBron James, but the wise alter ego is talking smack to all his other alter egos. This is relatable because a lot of people have alter egos that help push them to reach their potential. Nike demonstrate humor to the audience by letting LeBron play different roles in a playful way.

Read More
1255 Words | 6 Pages

In this Nike advertisement, there are some famous athletes shown that are known all around the world. Two of the athletes shown are Lebron James and Serena Williams. Both these players are American heros and represent America all of the world, especially in the Olympics. In the advertisement, both players are shown standing on their courts with full looks of determination and

Read More
794 Words | 4 Pages

Nike uses a lot big star athletes in their advertising . Big name player like LeBron James, James Harden , Kevin Durant ,Kobe Bryant and Derek Jeter. These athletes are world known people that the youth looks up to as role models. Nike creates a strong ethos by adding big name stars that are respected and look up to. The Audiences may look at Kobe Bryant's ad and see that arguably one of the best shooting guards in the NBA wears nike shoes.

Read More
784 Words | 4 Pages

Goals Nike focuses on pursuing opportunities and improving their product to enhance the human potential. Thereby they create product, services and experiences for athletes helping them overcome limitations such as climate and road types. Core Competency and Sustainable Competitive Advantage Nike’s have maxims to help Nike employees to create better products and provide better services for the customers. Henceforth creating better customer value compared to companies.

Read More
789 Words | 4 Pages

In the year 2010, it spent almost $800 million on ‘non-traditional’ methods of advertising. • Nike has chosen to target the seventeen year olds more as research has shown that the 17 years olds spend 20% more on shoes than the adults. • It has decided to do away with the dependence on the ‘big budget top-down brand campaigns that usually celebrate just one hit. • Its advertising and marketing campaigns are widely split between advertising agencies that specialize in recent technologies and social media. • It has chosen to focus more on the production of ‘cool stuff’’.

Read More
1424 Words | 6 Pages

Nike has managed to shift their Manufacturing unit into Asian country’s were the labor is cheap to be exact wages of USD1 an hour were so little as one-tenth of those given in the US. No wonder that a pair of shoes which were sold for $150 in 1991 is made by indoasian women who were 58 cents a day but the situation has started to change and due to that reason the company has managed to minimize cost of production and not only double triple the the revenue as comparing to the year 1996. Finally we come up with promotion and advertising campaigns which became a grand success not only because they introduced sportspersons , they also introduced innovative ideas and wise strategies and the image of the Product, due to this process we can say that Nike targeted a huge no of audience and created a Prestigious brand which will be easily available for average people . they also came up with great tag lines such as ‘there is no finish life’ , and in the 1980 they changed it into “ JUST DO IT “ these quotes of tag lines are considerd very simple but very attracting and extremely encouraging for the customers .

Read More

More about Dream Crazy Ethos Pathos Logos

Open Document