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Dressbarn Business Analysis

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The company I am currently employed with is Dressbarn; a women’s retail clothing store that primarily attracts female consumers in their mid-30’s to late 50’s sizes 2 to 24. Dressbarn is a subdivision in Ascena Retail Group, which is an American retailer for women’s clothing. While owning other retail stores like Maurice’s, Justice, Lane Bryant, and Catherine’s Ascena is also the parent company of Ann Inc. which is the operator of Ann Taylor and Loft. In 1962 Roslyn Jaffe along with her husband Elliot open the first Dressbarn store located in Stamford Connecticut. She wanted to fill a void for working women with families allowing them the comfort of not spending too much to look great. The first store was such a great success that the Jaffe’s decided to open their second store located in Norwalk Connecticut. Dressbarn has been around for over 50 years with 842 specialty retail outlets and e-commerce operations. The key to the success of Dressbarn is the location of the stores being strategically placed in convenient strip shopping centers and surrounding suburban areas. Every Dressbarn store is made unique and able to cater to the local demographics, Dressbarn has created a comfortable and easy to shop environment for their customers. As I analyzed Dressbarn’s revenue over the last nineteen years, I’ve observed that their best sales were …show more content…

As an assistant manager, I have observed that while Dressbarn is executing their marketing tactics they are failing to reach the target market there are so desperate to capture. In the month of august, Dressbarn had several promotional events aimed towards teachers, friend and family and buy one get one half off sales however those who were loyal to the brand were those who took advantage of the

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