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Science Of Shopping

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Shopping has become a daily activity that happens in our everyday lives. We cannot imagine how our lives would be affected if shopping was suddenly stopped. Malcolm Gladwell, Stephanie Clifford and Quentin Hardy write articles about two sides of modern day shopping and how consumers have impacted the industry. In order to get an idea across, the authors must persuade the reader as to why their argument is stronger and more efficient, but to do that, they must use various different types of techniques and strategies. The two authors use logos and pathos to persuade the reader that stores and advertisers manipulate shoppers. However Stephanie Clifford and Quentin Hardy the authors of “Attention, Shoppers: Store Is Tracking Your Cell” have a much …show more content…

In the “The Science of Shopping” Gladwell addresses the idea that human behavior in retail can be analyzed in several ways and be used as the seller 's advantage. Therefore, the design of a retail store matters just as much as the design of the product it is selling. Analyzing the behavior of what people want to shop for is necessary information to set up a store accordingly. If the retail store wants to sell their product they will do so in any way possible. Gladwell proves his point by providing the reader with research. For instance in the text Malcolm states “Human beings walk the way they drive, which is to say that Americans tend to keep to the right when they stroll down shopping-mall concourses or city sidewalks.” (Gladwell 94) Malcolm uses logos to prove his argument that the mall is set up to manipulate the shoppers to buy more items by putting majority of the stores on the right hand side. In addition to that Gladwell provides further research to prove just how much the setup of a mall is important. In the passage Malcolm he states “You never want to be next door to a bank: potential shoppers speed up when they walk past a bank (since there’s nothing to look at) and by the time they slow down they’ve past right by your business.” (Gladwell 94). Gladwell proves that banks next to stores have and affect on the way the shopper walks and shops. Malcolm uses logos to convince the reader by proving research for the reader to

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