Malcolm Gladwell Vs Paco Underhill

175 Words1 Pages
The art and craft of shoppers is no longer just running to the store to get some necessities. Shopping has evolved into much more than just a thirty-minute trip to the one local market in your area. Shoppers nowadays have more power in where they choose to spend and what they choose to buy. Because of this, the shoppers and companies have evolved with the expanding consumer pastime that is shopping. Anne Norton focuses on how retail companies have evolved in order to manipulate consumers into buying their product while Malcolm Gladwell uses a consultant, Paco Underhill, to explain how retail companies can analyze and influence human behavior in order to sell their goods; the combination of these articles creates a chess-like game between