Dubner And Levitt's Freakonomics

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The ability to open the minds of others, the minds of the world and to understand what occurs under the hood of a human being. Psychology opens doors and creates pathways vital to understanding the human mind. This understanding is very intriguing and has led me to pursue further in the study of why we do what we do. Recently I read Freakonomics, by Stephen J. Dubner & Steven Levitt, the book spoke about psychology, not just the concepts and theories, but also the direct application and correlation to actual occurrences in society. They spoke of how money affects the psychological side of people and even more how irrationality can stem in decisions regarding consumer and corporate economics.
This is where the field of Behavioral Economics