Eating Disorders In The Media's Negative Impact On Women

A young girl looks in the mirror and begins to cry. She wants to be just like the models in the magazine. She wants to have a body to be desired. The female body type has been looked at, analyzed, focused on, and picked at overwhelmingly throughout history. Whether it is through the media or directly analyzed. The media creates a negative impact on women. The media portray women as thin, attractive, and sexy. Females struggle with their bodies, because of the mass media and how it depicts women. Due to the media, many women and young teenagers go to the extremes to meet this body image, many leading to health concerns. With that, many women encounter eating disorders, because they want to look like the women shown in the media. Also, the media

Men appear to see nothing wrong with the way women are being portrayed throughout the media. Reasoning for this could be, because men find it entertaining and see no harm in it. A handful of men do not approve of the TV commercials that objectify women in a negative way. Many advertisements that are directed towards men include women half naked and extremely sexy. There are a few female type commercials that show attractive men in them too, so it isn’t always geared toward men all the time. However, women are being portrayed more sexually provocative and unrealistic rather than men. For example, beer commercials are there to target their main consumers, which are men. Hence, men look at women; therefore commercials are going to contain sexy women. That is not the fault of the men or the beer ads, but the fault of society for painting such a picture of how men and women should look. The beer companies use these sexually provocative ads to grab men’s attention and creates a man to think he will have women look like the ones in the advertisements (Haya). In the article, “Objectifying Women in Beer Advertisements”, displays advertisements where women are being displayed in this sexually proactive way. Some beer companies that display women in a negative way are Budweiser, Bud Light, Miller Lite, and more. There are some beer companies that do not display women in a sexual way, such as, Guinness. Super Bowl commercials too often opt for sexual objectification in place of a clever idea, with negative results for both men and women. The media not only objectify women in pictures, but in most commercials