Edward Ruscha was born on December 16, 1937 in Omaha, Nebraska. He moved to Los
Angeles in 1956 and attended Chouinard Art Institute. His early paintings were motivated and influenced by the Pop art movement in the 60s. He used many other styles such as, abstract expressionism and Dada to create conceptual idea. He had works ranging from prints, photographs, paintings and films into his collections. The popular American artist used the pop art movement to gain his fame. He used many types of media to express his beliefs such as photography, drawing and painting. Film was one of his popular use of media.
The End illustrates a second of film projection on a screen. The piece is enhanced by vertical lines in a layout of grey and insanity is illustrated
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This “out of sync mode”, described by the artist, is meant to be translated through out time- the past and future. The old medieval manuscripts and bible are recognized in the font used while the future is going to make our current times of movies seem old fashioned as well. The artist wonders if the painting would even be recognized in the future or if all of its aspects will be forgotten. Elinoy Taviv
The heavy title The End reminds the audience that time is bound by what society marks as current. Humans progress and leave behind things in different times marking them the end of periods. The heavy meaning is that this flash on the screen declaring an end brings on a difference between the past from present and present from future and the final end all forms of meaningless time. At the end of the day, it's always the end.
Ruscha was well credited for his sensibility in pop art. His function of his artwork was to incorporate different eras into a conceptual format. The purpose in doing this was to present a misunderstood event or a discredited phenomenon through a visual outline to create further understanding. The artist believes that society has created a mainstream way of thinking and