Elections Ethos Pathos Logos

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The ad contains several hidden techniques. The title is a lead to attract Democrats with the use of Pathos. It is used to induce fear in the democrats to make them feel as they may lose this election. The image also provides a hidden message; a stereotypical republican by interpretation is shown voting. From this image we can infer that Florida contains many people who share the similar views with trump and it being the first state to vote may cause people to alter their predictions as to who is going to be their next president. The twitter news station I viewed, used different wording in the title than the description. This is a tactic some news stations use especially for elections as they want citizens who haven't voted yet, to be motivated

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