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Employee Engagement Paper

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Employee Engagement
TELUS declares that their success is directly related to “abilities, experience, and engagement” (TELUS 2016 Annual Report, 2016, p. 95) of their employers. TELUS also claims that their high engagement score is affected by their concentration on ‘customer experience’ (TELUS 2016 Annual Report, 2016, p. 96) and their competitive position in market (TELUS 2016 Annual Report, 2016, p. 96). TELUS has planned to focus more on non-monetary factors related to “engagement, including performance management, career opportunities, training and development, recognition” (TELUS 2016 Annual Report, 2016, p. 96) as well as their work-system program (TELUS 2016 Annual Report, 2016).
TELUS believes that “Team member engagement” (TELUS, …show more content…

Employee Engagement. Retrieved from: http://transformationoffice.telus.com/employee-engagement Darren Entwistle, president and CEO of TELUS believes that employee engagement “execute strategy effectively and generate results, and there's some money in that for you” (Bingham et al., 2012).
Recruitment Sources
Internal and external recruitment approaches are two main sources of recruitment at TELUS.
Internal Recruitment
“Very often, there is no better place to recruit for an organization than from within” (Hertig, Kling, & Dannecker, 2007). Therefore, large companies such as TELUS use internal recruitment method to fill the vacant positions by their own employees who have gained enough knowledge and experience within the organization. TELUS HR vice-president, Richard Beed (as cited in Lougie, 2012) says that “What happens is the culture auto-rejects that new person because they don’t like that innovation that’s coming in” Lougie- the marketing consultant at Codemedia Inc., in his article ‘the Case for Internal Hiring’ argues that “At Telus Corp., the right fit is the first reason the company gives for hiring from within” (2012). Beed (as cited Lougie, 2012) also explains that “It’s all a part of giving motivated employees the tools they need to grow with the company”. Additionally, he declares almost 60 percent of all job vacancies are filled by internal recruiting (Lougie, …show more content…

This is a reason why fast-growing companies like TELUS use external recruitment from a marketing point of view to introduce new job vacancies as well as selling their brand to the applicants through employer branding. Elena Hubschmid (2012) includes descriptions of employer branding in her book Shaping Efficient Employer Branding Strategies to Target Generation Y that “employer branding and recruiting activities can be regarded as the central segments of a broader funnel that starts with general awareness of a company’s characteristics” (p. 47). Some means that TELUS use in processing the external recruitment are as

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