Enforcement Campaign Manager Personal Statement

I am a confident and creative communications professional, specialised in digital and campaign management. With nearly 2 years’ experience in a social media function, I have a strong eye for the latest trends and am consistently adapting my approach to reach different target audiences. I wish to continue my career in communications, working on current issues and delivering impactful behaviour change. The role of Enforcement Campaign Manager therefore is an exciting opportunity to use both my digital and engagement skills to reach consumers and improve awareness of the harms of IP infringement.

Throughout my career, I have honed my communication skills to create engaging and crafted messaging. I effectively adapt my written work to a range of

I prioritised engagement with senior colleagues to assess risks of the initial plan and then spoke to creative colleagues to ensure a backup plan was quickly created. This went very effectively and publication went smoothly. To ensure benchmarks were still met, I reviewed my plan and looked at alternative timing to share the original content. From this, I strengthened by ability to adapt quickly and prioritise current issues with ongoing work. I also learnt the importance of engaging the correct colleagues and stakeholders to ensure a consistent approach across

For example, I have led on the paid-for promotion of recruitment-related content for the last year. This has required gaining a strong understanding of LinkedIn and Meta campaign management tools and adapting my approach as these tools have changed. By prioritising my work with calendar mapping setting achievable deadlines, I have managed a large number of promotion requests alongside ongoing campaign and daily work. To ensure cost effectiveness for the numerous business areas which use paid-for promotion, I set appropriate bench marks based on previous performance, assess the job area and recommend a budget. When the promotion is live, I regularly report back on the successes of the promotion to both the business area and recruitment team. This involves illustrating how budget is being spent and demonstrating the sort of people who are clicking through to the application. This regular communication ensures confidence from the hiring manager and allows me to show the impact of my work. I have applied this approach to large scale recruitment campaigns, creating reports in suitable detail, so that the core successes are explained and justified but without too much detail. However, I have adapted this report to show to my team, which includes making conclusions about the best choice of content and timing- informing future campaign planning. Overall, this