Enforcement Policy Statement On Deceptively Formatted Advertising

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Native advertising doesn’t have very long history, but ever since it’s occurrence, its transparency is a controversial topic. It is walking on a fine line between reader’s trust and revenue streams. Native ads are deceiving the audience and making them believe that an ad is in fact editorial content. Due to those reasons in 2015 FTW set guidelines for publishers and advertisers to follow. Among those recommendations there is the Enforcement Policy Statement on Deceptively Formatted Advertisements which states that an ad is considered deceptive: "if it materially misleads consumers about the ad's commercial nature, including through any implied or express representation that it comes from a party other than the sponsoring advertiser." Unfortunately

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