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Mr. Cle An Example Of Failed Communication In Advertising

324 Words2 Pages
An example of an advertisement where the audience was not appropriately considered is Mr. Cleans add “This mother’s day get back to the job that really matters.” The intended audience of this advertisement is mothers, especially since the ad says “this mother’s day.” It can also be directed toward men in the sense that they are going to buy this product for their girlfriend or wife. The text definitely mismatched the audience, because the company did not think about how their audience was going to perceive this message. By saying “get back to the job that really matters” Mr. Clean is ultimately saying women get back to cleaning. This is an example of failed communication because the advertisement is portraying a bad reputation on women and
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