ipl-logo

Representing The Theme Of Gender In Graphic Design

1991 Words8 Pages

An analysis of contemporary graphic design representing the theme of gender Graphic Design is highly influential today. Constantly challenging ideas and conventions in our society. Throughout history it has been a powerful tool to inspire, motivate and sway opinions. A graphic designers job is to visually convey a message to their audience. Many designers focus on important social and political issues to appeal to their viewers. It is an essential and extremely vital form of information. Throughout history, perceptions of gender have been constantly changing and the battle between sexes is ongoing. Designer’s have tackled these changes promoting awareness and spreading knowledge to its audience. For this essay, I, have decided to discuss the …show more content…

Designed by a second-year student Sylvia Wydra in Middle Sex University, London. The campaign was to raise awareness of the discrepancies of men’s and women’s wages. The work displays several statistics of the wages between sexes. Highlighting the disturbing and unjust difference between them. The work reflects on gender inequality within the workplace and how it is an archaic system that men earn more than women. The text, Mind the Gap, references that of warning signs in train stations to accentuate the message as it draws the attention of its audience. The viewer is forced to recognise the message thus raising awareness of the issue. Much like Kruger’s work, it uses text to depict a powerful message. The images are similar as they both tackle the divide between sexes. However, Wydra’s process differs in that she only uses text to communicate her message. Rather than using a metaphor for the injustice between sexes, she uses a realistic and current statistic of the divide. Wydra states that “It seems ludicrous that gender inequality still exists at all since, in theory, it is illegal. We don’t deserve being thought of as less worthy of a decent salary, just because we’re women”. This message echoes Kruger’s work as it shows how society is stuck in the past just like the image of the woman in Your body is a battleground, the text in Mind the Gap seems very outdated …show more content…

Designed by Memac Oglivy and Mather Dubai, it was used in a campaign for U.N Women. The work consists of portraits of women from different cultures around the world, with search bars blocking their mouths. The search bars are genuine google searches from the 9th of March 2013. The bars display sexists and discriminative comments and stereotypes regarding women and their roles in society. The comments are offensive, unjust, and shocking to read. However, they display the lack of change when it comes to women’s rights around the world. Copy writer, Kareem Shuhaibar stated that,” The ads are shocking because they show just how far we still have to go to achieve gender equality. They are a wakeup call, and we hope that the message will travel far”. The appalling notion that women are somehow inferior, that they should be silenced or disciplined is abominable. However, these are genuine searches and that makes these ads even more terrifying. The message underneath the search bar, “women need to be equals”, is highlighted by the images as we are drawn to their eyes. Their expressions create a very intimate and enthralling connection with the viewer. U.N also produced a film, The Autocomplete Truth, reflecting the campaign. In which clips of women’s achievements throughout history are shown such as Amelia Earhart flying across the

Show More
Related
1047 Words | 5 Pages

“Between the Sexes, a Great Divide” written by Anna Quindlen, is an essay that talks about the differences between men and women, and how they see the world. She tells about her belief that boys and girls are just different and see the world in different ways, and have always been different. She gives us an image of a middle school dance where the differences can be seen the easiest because of the ‘great divide’ that occurs at all of these events throughout time. She thinks that the divide happens “not because of big differences among us, but because of the small ones” (165). Eventually, both boys and girls will have to come together as a pair and cooperate to live in this world normally.

Read More
715 Words | 3 Pages

Women has greatly suffered in society from the beginning until now and no one seems to notice this prolonged issue that women have to endure in their daily lives. The media played a major role to how women are perceived in todays society. Nevertheless, in todays world more and more individuals are attempting to address the problem to solve this issue once and for all. Jennifer Newsom effectively convince her audience in an American documentary film: “Miss representation” to embellish the denigration of women in society and persuade the audience through the use of logos, pathos, and explicit visual images.

Read More
166 Words | 1 Pages

Throughout history, human beings have struggled with the idea of equality. Whether in times of peace or times of war, the genders have almost never been equal in terms of political, economic or social pressures and activities. These injustices can be found everywhere— in conversations, classes, media, films, literature, and so forth. One example of this “hidden sexism” in literature can be found in the novel Lost Names by Richard E. Kim. Kim’s book, when first glanced at, seems normal.

Read More
1003 Words | 5 Pages

The advertisement was made to motivate women and make them feel powerful. The makers of the advertisement wanted women to see that they can do the same things that men can do. The ad was just the beginning of women’s imprint in the workplace. The same idea was used in the image of Nancy Pelosi. She because the Speaker of the U.S. House of Representatives after that position was filled by 60 other men previously.

Read More
1345 Words | 6 Pages

In a time where social strictures denied most women a future in the field of visual arts, Harriet Hosmer defied all social convention with her large scale success in neoclassical sculpting. At a young age, Hosmer had already developed a striking reputation, one that qualified her to study abroad in Rome under the tutelage of renowned sculptor John Gibson. As if this opportunity wasn’t rare enough for women artists in her day, Hosmer’s outstanding potential earned her the luxury of studying from live models.6 The respect she gained from taking this unconventional route to her success is one that entirely transformed society’s perception of women. Not only did her unique story serve as a catalyst in the progression of gender equality, but she also hid symbolic messages within each of her sculptures to find a way to penetrate her beliefs of equality through to any soul.3 As the National Museum of Women in the Arts perfectly captures, “[s]he preferred Neoclassical idealism to more naturalistic trends and rendered mythological and historical figures, such as Oenone, Beatrice Cenci, and Zenobia, Queen of Palmyra, with nobility and grandeur.

Read More
730 Words | 3 Pages

Whether it be in the workplace or walking down the street there is always going to be more pressure and judgment being focused on women than men. Why is this? Gender plays a big role on the reflection of our identities to society. We have been brought to believe that there are certain ways men and women should and should not act, dress and talk. These social norms do not just apply to what is acceptable in regards to public safety but rather, it is used as a way to control and evaluate behavior.

Read More
809 Words | 4 Pages

Women have found themselves at the bottom of society’s hierarchal pyramid for eons. Even though females make contributions that prove vital to the world’s function, they are still regarded as the weaker link. The female plight of constantly facing debasement is a pawn used to ensure compliance. It is a common notion that if one is demeaned enough, he or she will conform to the suggested persona. Society tests this notion through its treatment of women.

Read More
1348 Words | 6 Pages

(Lancioni, 2006). Thus, women can at once be traditional, empowered, and beautiful (McRobbie,

Read More
3439 Words | 14 Pages

It witnessed a tremendous change in the ideal female body image, which also changed from one decade to another. In The twentieth century, women started gaining more rights and expressing themselves more, witnessing a rise in women’s movements and newly formed organizations, a new generation of female artists, photographers, and writers. Females were emerging out of the set boundaries that the society had set for them and joined the workforce, contributing a lot to society. This offset feminine freedom was reflected through the way women represented themselves.

Read More
833 Words | 4 Pages

They range from what women wear all the way to their main purpose in society. Not only can they be dangerous, it can be a downfall in society’s advancement. Because women are criticized daily by society’s unrealistic standards and gender bias, women cannot freely express themselves. Women are constantly pressured by the unrealistic beauty standards society has set for them. They are told to dress both revealing and modest.

Read More
1265 Words | 6 Pages

Gender equality: the pinnacle concept that American society is not-so desperately trying to achieve. Many Americans have convinced themselves that gender equality was remedied by the Nineteenth Amendment and the Second Feminist Movement, and have not considered the thousands of steps that are left on the journey. In recent years, a matter of public interest has been the gender wage gap, stating that women are earning significantly less money than men for doing an equivalent amount of work. Critics of the effort to “break the glass ceiling” claim that a pay gap does not exist, and that if it does, it is because women either do not work as hard, have to tend to their families, or hold lower paying jobs. However, the gender pay gap has been proven to exist in a variety of different forms,

Read More
1172 Words | 5 Pages

To stop gender inequality we have to treat women and men equally. If we continue to make believe about the society’s expectations towards ourselves, then we will be locked in the doll's house with the ghosts of Torvald and Nora hanging

Read More
896 Words | 4 Pages

Annotated Bibliography Quast, L. (2015, November 22). The Gender Pay Gap Issue Is Fixable -- But May Require Bolder Actions To Overcome. Retrieved from Forbes.com: http://www.forbes.com/sites/lisaquast/2015/11/22/the-gender-pay-gap-issue-is-fixable-but-may-require-bolder-actions-to-overcome/2/ It is reported by the Economic Policy Institute that although women had made tremendous records entering into workforce and gain great successes in education, but their wage is 83% comparing to men. The world forum also released a report in 2015 that women now make as much as men earned a decade ago.

Read More
753 Words | 4 Pages

In the 20th century, Graphic Design evolved and changed for the better in many ways. During this century, many prominent Graphic Designers emerged and changed everything that was known about graphic design with their revolutionary works. Also, general ideas about art changed and art was developed for different reasons, like propaganda posters. First, I will discuss the new graphic design in the early 20th century.

Read More
1378 Words | 6 Pages

As well as feeding off of the sources and material presented earlier in this paper, the analysis to come will also use Erving Goffman 's categorisation of gender to analyse how the women (and some men) are depicted on the front covers of Playboy and Good Housekeeping within said timeframe. In his study Gender Advertisements (Goffman, 1985), Goffman gathered hundreds of advertisements from magazines in various positions and poses and analysed poses and how they portrayed masculinity versus femininity. His way of analysing advertisement differentiates itself and makes a broader distinction of what is considered sexist or not, by showing much like the Heterosexual Script earlier on in the paper, what was considered appropriate roles for men and women. In Goffman 's ' analysis of advertisements, he suggests several variables used when analysing a depiction of both men and women.

Read More

More about Representing The Theme Of Gender In Graphic Design

Open Document