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Women In The 1920's Lucky Strike

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By the 1920’s Lucky Strike was a house hold name among men. They were one of the top three brands of the time partly due to their ciggaretts being included in soldirs rations ,this made sure that when they returned home, most of the men would be addicted, thus ensuring more sails. Lucky Strike was constantly batteling for first place in this competative market, and new ways to put them there were constantly needed. George Hill, Presedent of American Tobacco Company ( the parent compony of Lucky Strike) realized that there was a large, previously untapped “gold mine right in our front yard” of potential conumers. This gold mine, as he called it, was in the form of women in the United States.
Do to the demands of World War one , women had …show more content…

The “Tourches of Freedom” campain was a P.R. stunt like none before it.
The idea was that on the morning of the New York City Easter parade down 5th ave . that women would step out into the crouds while smoking. Not only did it work, but it created such a large scandal that it wasn’t long before women all over the country had taken up the call to arms so to speak. It was such a success that there were seminars teaching women how to properly smoke, so they would look attractive, these seminars taught women what men liked and disliked when a women smoked.
Using the momentom of this, the next big move was to use the new trend of loosing wieght and sliming down to push the brand even farther. What if women could be programed ? What if you could get them to replace one craving with …show more content…

This innovative method of preparing the tobacco was by frying the tobacco leaves instead of letting them sun dry like the rest of their competition. This method not only made them smoother, but also gave them a chocolate and coffee taste as well. Later during World War Two they decided to give the Lucky Strike brand a face lift, they changed the color from green to red and white, claiming the green color used copper which was needed for the war effort. The new red and white package gave an appearance of

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Due to this, women back home were expected to work the men’s hard labour. World War 1 tested gender roles and it changed the way women were looked at. Before war women, if married would stay home to cook, clean and look after the children. Cooking cleaning and waitressing were all considered service work that single women would have to attend to, and young women were expected to marry

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Introduction: Thesis: The 1920s was an era of dramatic social and political change that brought along the greatest change for women. After World War I, the image of women completely transformed and the changing attitudes of America, allowed them to enroll in colleges, enter the workforce, participate in politics and play a greater role in society and public life. Paragraph I: Before 1920s Paragraph II:

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But what is rarely mentioned is all the behind the scenes work women were responsible for while men were off fighting in the military. The war disrupted their ordinary lives, and the everyday roles men were employed in needed to be filled. Women throughout the United States assumed untraditional roles to so that life would continue, now being involved in politics, factories, businesses, commanding the household, and helping during

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The 1920s was a time of great change. From fashion to politics, this period is known as one of the most explosive decades in American history. After WWI, America became one of the world’s most formidable superpowers. The rise to power prompted the 1920s to become a decade of evolution for women’s rights, African American’s rights, and consumerism. In the early twentieth century, women’s status in society was continuously evolving.

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America experienced a sudden disregard of Victorian values following World War I, causing the generation of the 1920s to dramatically contrast the previous. This severe degree of change produced three major manifestations of the contradictions in the twenties. There were massive conflicts to the Jazz Age, technological advancements, and Black Migration. The contradictions of the 1920s reflect America’s conflicted state between advancement and convention, as the cultural and technological developments of the era coincide with the inability of individuals to stray from traditional norms and racist attitudes.

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Rose Hernandez Professor Flowers History 106 15 October 2015 The Progressive Era In the 1920s, America entered a new movement that dealt with finding solutions to society’s problems. Fair wages for the working class, better living standards for the working and poor, and rights for women were hot button issues that Progressives tried to fix. During that time, books such as Bellamy’s Looking Backward and Riis’s How the Other Half Lives exposed what they considered was the main problem that caused America’s social problems. Both authors wanted to shed light on what they have witnessed and give out solutions to repair the damage society suffered from.

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The 1920s was a crazy decade for Americans. More people were now living in rural areas instead of the country side, the wealth of the country doubled, and many were buying the same things due to better advertising, but the most exciting thing was the new lifestyle changes that were happening to women. Societies view of a woman would completely change during this amazing decade. Women were now able to vote, try new fashion styles, listen to more unique music, and experience a new social freedom. The most drastic change was women’s lives in politics.

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Changes, occurring in the 1920’s and continuing into the 20th Century have been significant in the lives of women. However, today, women are still treated unequally with men still being considered the dominant gender. Women were considered as being naturally weaker than men. Since early times, women have been the strength in the home and family. Connecting those periods from the early, nineteenth century into the 20th Century, life for women have changed in so many ways.

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This caused many women to be overworked and many died of starvation and exhaustion. Over 600 women dressed up as soldiers and many died alongside their husbands, leaving their children alone. Other women joined as spies or medical staff. Women weren’t safe

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In the book written by (Gavin, 1997) it was cited that “As women took over from their absent men in hundreds of new and challenging occupations, many of which had previously been considered inappropriate”. From the beginning of the World War 1, the German women were participating a great deal. They contributed to half a million-people working on the munitions manufacturing alone (Gavin, 1997). It also mentioned in the book that over in the U.S, the men in charge refused to let the women participate up until April 1917 (Gavin, 1997). The U.S government never formally authorize the enrolment of women, despite Army officials repeatedly asking for such personnel’s.

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The nature of the Second World War blurred the line between the conventional and unconventional roles for women. As the war progress, the idea of total war, where all people are mobilized behind the war effort, even if they cannot hold a rifle or fire artillery, became regnant. Women left the home and were thrust into roles which were previously held by men and with which they were not familiar, but nonetheless contributed substantially to the war. In the west, women took a more auxiliary role than in the USSR. The departure of men from the factories and to the front lines created a vacuum, which women were sucked into.

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It is common to see advertisements that promote smoking and ensure that there is not health problems caused by cigarettes. Although, now that there is more technology and further research has been conducted we can conclude that smoking can cause health problems. Even with this information known about the advertising techniques of Chesterfield cigarettes it will never stop the company from manufacturing cigarettes, since these industries gain lot of money and won't stop just because a person decides to smoke that cigarettes that they are selling. Advertisement choose specific elements in their ads to draw the attention of the audience. In this particular ad they use the image Arthur Godfrey since he was famous in that era, and it was likely that people would listen to his promotion of smoking chesterfield cigarettes even if he didn't really like the

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During World War II, women had taken men’s jobs while they

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