Eric Schlosser - Fat Food Nation
Eric Schlosser begins "Global Realization" with a visit to Plauen, which he writes, "has been alternately punished, rewarded, devastated, and transformed by the great unifying system of the twentieth century... Plauen has been a battlefield for these competing ideologies, with their proudly displayed and archetypal symbols: the smokestack, the swastika, the hammer and sickle, the golden arches." What are the "competeing ideologies" to which Schlosser refers? What do the "archetypal symbols" he mentions represent? Each person learns to develop their own distinct set of beliefs based on the fact that they have their own subjective reality. That being said, some people feel the need to enforce their beliefs on other people, with the desire of making the world experience their own intense reality, whilst others
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After the fall of the Berlin wall, a new Germany was formed, and McDonald 's made sure to be part of it. They opened their first branch in Plauen during the summer of 1990. The opening of the first McDonald 's was one of the first steps which led to the Americanization of Germany. America 's long-lasting influence on Germany changed its culture completely. Eric Schlosser briefly touches on it, and he says: "Germany is not only the largest country in Europe, but also the most Americanized. Although the four Allied powers occupied it after World War 2, the Americans exerted the greatest lasting influence". As a result of westernization and America 's influence on Germany, the German people have started idolizing American culture, and trying to be more like Americans, and one of the first things they did was incorporate McDonald 's in their culture. This made it easier for McDonald 's, or any other well-known American corporiation sell their