The Impact Of Mcdonaldization On Society

Our society constantly changes over time. It has always been an innate ability of man to seek and adapt through change for better chances of survival. As generations from generations pass, man has learned to embrace modernization and development to better their ways of living. The various fields of human interests then continuously thrive such as in the scientific field, medicine, education, economic production, natural and ecological fields and even in the field of industrial engineering. Such and all other fields have been greatly moving forward with the aid of technology. Since the mid 1800’s we have been bombarded with nothing but great discoveries. Different discoveries defined each era. Different discoveries have shaped people’s lives.

This term describes how society adapts the concept and characteristic of a fast-food restaurant (Ritzer, G. 2013). The term itself came from the first and largest food-chain in United States founded by Richard and Maurice McDonald in 1940 – the McDonald’s. The worldwide growth of the restaurant is now reaching 119 countries across 36,535 outlets, serving approximately 68 million customers daily. Now, what the secret of the success? Well, it’s all because of their system and principles. In 1948, they introduced the "Speedee Service System" which furthered the principles of the contemporary fast-food restaurant, the White Castle Hamburger chain, had already put into practice more than two decades earlier. The restaurant’ process mainly focuses on taking a task and breaking it down into smaller tasks. This is repeated until every task has been broken down to the smallest possible level. The ensuing tasks are then rationalized to find the single most proficient method for completing each task. The result then is efficient and logical sequence of methods that can be completed the very same way every time, producing the desired outcome. In this picture, the outcome is predictable and all aspects of the process are easily controlled. In addition, the quantity or calculability then becomes the measurement of good performance. In essence, the McDonaldization is

It is the replacement of more predictable non-human labor for human labor, either through automation, technology, or the deskilling of the work force. Controlling both the employees and customers to lessen uncertainty, inefficiency and unpredictability in any rationalizing system is beneficial. Through increasing control, by increased mechanization, employers sustain a better control over the whole rationalization procedure. George’s focus involves control by substituting non-human for human technology. It is through creating tasks repetitive and forcing employees not to think, managers can maintain a tighter control over