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The Pros And Cons Of Mcdonalization

1392 Words6 Pages

The term McDonalization was first coined by the Sociologist George Ritzer in 1996 in his book “The McDonaldization of Society.” In the book Ritzer analyzes a big business model that Ray Kroc started in United States in 1955 with his first McDonalds restaurant, and whom model has been and continues spreading out to all the branches of the society’s life around the world. The success of this business model relays in four main principles, as Ritzer points out in his book: efficiency, calculability, predictability, and control. According to Ritzer, McDonalization is “the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world” (Ritzer, 1996). The McDonaldization phenomenon has been extended to all the branches of society, and we can find it in churches, sports, military, hospitals, and education. …show more content…

Unfortunatelly, the disadvantages are numerous too, starting by the “do it by yourself”, everything is tending to be done by customers: picking up stuff, packing food, self checking in at the hotel , self checking out at the supermarket, self education by internet, self installation, etc. Another important disadvantage is the tendency to de-skilling jobs (easy replacement of non skilled workers), facilitating people access to the labor market without any type of high education formation and skills. But according to Ritzer 's thoughts, maybe the worse consequences of this process called McDonaldization is the irracionalitation of the society and the dehumanization of humans, “the irationalization of the

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